Where to Find Competitors’ Creatives for Gambling and Betting: Tools and Life Hacks

Publication date: 03 Feb 2025

Gambling Ads Spy Tools are essential for media buyers looking to gain a competitive edge in the gambling and betting industry. With constantly evolving trends and fierce competition, finding and analyzing successful ad creatives is crucial for optimizing campaigns. In this guide, we will explore the best Gambling Ads Spy Tools, proven strategies, and expert life hacks to help you track competitors’ ads and create high-converting creatives.

To address this need, we have compiled a selection of the most effective tools and services to assist you in monitoring your competitors’ creatives, identifying trends, and generating ideas for your campaigns. In addition, we have consulted industry experts to ascertain their best practices.

Audience Analysis: Understanding Your Target Customers

Before embarking on a search for creatives, it is essential to have a comprehensive understanding of your target audience. Who are these individuals? What is their age demographic? Where do they reside? What are their interests? Google Analytics and SimilarWeb are powerful tools that provide crucial insights into website traffic, including the demographics of visitors, their behavior patterns, and the duration of their sessions. Alternatively, you can also sneak a peek at your competitors. SimilarWeb, for example, lets you analyze their audience. By understanding your users’ preferences, you can more effectively adapt your website content to meet their needs.

Before initiating the search for creative materials, it is imperative to define your target audience with clarity. Utilize tools such as Google Analytics to gain insights into:

• The demographics of users, including age, geographical location, and interests;
• The preferred devices through which users typically log in (mobile or desktop).

Similarly, conduct a competitive analysis using tools like SimilarWeb or SEMrush. This data will empower you to adapt creatives to the preferences of your target audience, whether it pertains to text accents or color palettes.

For certain GEOs, we have already conducted the necessary analytics. Please refer to our reviews on different regions for useful insights and recommendations.

Public Ad Libraries for Gambling and Betting: Free and Legal

These libraries are a useful tool for media buyers. For example, in Facebook Ads Library* you can find creatives that have already proved their effectiveness with competitors. Meanwhile, TikTok Creative Center will show you what video formats are trending right now. Tyver simplifies the work with creatives: it helps you search for them by keywords, filter them by countries and verticals, and analyze statistics – all in one place. The main thing is not to copy blindly, but to adapt ideas to your audience. If you are interested in the top offers for testing, don’t forget to study the available offers in CPA networks. For instance, 3SNET has offers for different verticals, including gambling, betting, and others, which allows media buyers to choose the right ones for their goals and strategies.

Best Gambling Ads Spy Tools for Media Buyers

If public libraries are not enough, specialized spy services can help (read more about what spy services are in the 3S.INFO Knowledge Base). These tools allow you to study competitors’ advertising campaigns, their creatives, targeting approaches, and even results in detail. As a result, you can find inspiration and adapt successful strategies to your own offers and audience.

We collaborate with trusted affiliates who have a long-standing history of assisting media buyers in identifying the most effective creative content. Please find below a list of recommended services, along with special promo codes for our readers and partners:

These tools can be useful for generating ideas and optimizing campaigns.

• How do push notifications work and what is push traffic? Read in the 3S.INFO Knowledge Base.

Working with Creatives: Affiliates’ Real-Life Experiences

How are creatives found and customized?
As usual, most webmasters start with proven tools like spy services and libraries including Facebook Ads Library*, TikTok Creative Center, Adheart, or Tyver. It’s a quick and easy way to see what’s working for your competitors and get inspired by new ideas.

Here’s what the web is telling you:

• It’s almost always spy services that come into play. That’s the base that’s hard to do without.
• Then the adaptation begins: we change the people on the creative, add emotions, experiment with slots, colors, and texts.
• The final stage is testing. In fact, this is the key moment. We try different approaches and look closely at the numbers. Sometimes, an ad that didn’t seem promising at first surprisingly performs well. This once again confirms that testing is the foundation of successful media buying.

Why are tests so useful? 
When the creative hits, everything immediately gets better: CPC goes down, CTR goes up, and most importantly, the audience actively registers and deposits. The guys on the team told us that sometimes it’s as simple as changing slots or adding a bright, emotional accent to boost ROI.

What are the top GEOs right now?
Latin America is still the favorite: Chile, Argentina, Brazil. These countries are stable, and if the creative is done right, the results are likely to be good. For example, in Brazil, football and local memes are important, while in Argentina, the focus is on excitement and emotion.

What about original creatives?
Typically, ideas for advertising come from spy services. Of course, there are those who draw from scratch, but that is rare. Most people find it more convenient to take a successful creative and finalize it for their audience.

Don’t discard even strange ideas.
As experienced webmasters say, it’s often what you didn’t count on that catches the eye. Test everything, even if it seems hopeless. It is important to focus on what gets results.

Mobile Gambling and Betting App Analytics: Top Services

If you’re working with mobile traffic, these services will help you understand what creative your competitors are using in their apps.

1. Sensortower (data.ai): Analyzes creative and trends in mobile apps.
2. AppstoreSpy: A mobile app market analysis platform. You can try it now with a 20% discount promo code.

How to Use Gambling Ads Spy Tools Effectively
App stores like the App Store (Apple) and Google Play can also be useful to analyze. Here’s what you can do:

1. Study the app cards: pay attention to screenshots, videos, and descriptions. These are the creatives that developers use to promote their apps.
2. Analyze trends: See which apps are now at the top of downloads. Often, their creatives are the ones that perform best.
3. Read reviews: Users often share their opinions about the ads that attracted them. This can provide useful insights.

For example, by visiting Google Play, you can:

• Find casino or bookmaker apps;
• Study their screenshots and videos – these are their creatives;
• See how they write their descriptions and what keywords they use.

This data will help you adapt successful approaches to your campaigns. Other analysis tools include Apptopia, MobileAction, and Airnow.

Other Sources for Finding Creatives

Ad libraries (like Facebook Ads Library*) and spy services (like Adheart or Anstrex) are good, but far from the only sources of inspiration. Here are a few more ideas for where to find fresh creatives:

1. Instagram Reels

• Short videos on Reels are often trending. To find casino and bookmaker advertisements:
• Type hashtags like #casinoads or #bettingcreatives into your search;
• Subscribe to casino and bookmaker accounts – they often post promotions;
• Look for emotional videos with big wins or humorous stories – these formats often “hit”.

2. Facebook Groups*: In gambling and betting themed groups, users often share ads that caught their eye. It’s a great way to find out what’s working for your competitors.
3. On Pinterest, it’s easy to find images and trends related to gambling and betting. Just type in keywords like “casino ads” or “betting creatives”.
4. YouTube: YouTube and YouTube Shorts are great for fresh ideas and formats for videos that are currently trending. Search for casino and bookmaker videos and ads by keyword to see what approaches work best.
5. Telegram bots: Some bots automatically collect creatives from Facebook*, TikTok and other platforms. For example, bots like AdSpyBot or CreativeHunter analyze ads and offer pre-designed templates that you can quickly customize for your campaigns. It’s a convenient way to stay on top of trends.

Zero account: Your Own Personal Mini-Spy Service

Another workable life hack is to create a zero account. Sign up for Facebook*, Instagram*, TikTok or YouTube, start actively clicking on gambling-themed ads. Soon the algorithms will start showing you more relevant ads. It’s like a personal mini-spy service, only free! Furthermore, if you customize your account for the right region, you’ll see ads that are relevant to your target audience.

Even if it seems to you that the market is oversaturated, the right approach to analysis and creatives can open up new opportunities. The key is to not be afraid to experiment, adapt and test!

Google Trends to find popular queries

This tool will help you identify seasonal trends and popular queries, such as “best casinos in 2025” or “online sports betting”. For a more accurate selection of keywords, use Google Keyword Planner. It will show the frequency of queries, the level of competition and suggest additional ideas for creatives.

Competitors’ social networks: how to analyze their content

1. Subscribe to your competitors’ Instagram*, TikTok and Facebook* accounts.
2. Pay attention to the types of content that get high audience response (likes, comments, sharings).

Legal Aspects: How to Use Creatives Without Breaking the Law

Using other people’s creatives is like walking through a minefield. You can find a cool idea, but if you copy it one-to-one, you risk getting claims or even lawsuits. What to do? Take the key elements that work, but create a unique product. Change the visuals: rework colors, fonts, images. Rewrite texts, add your own chips. Where is the line between “inspiration” and “copying”?

• If your creative looks like a unique product and not a copy of someone else’s, you’re on the safe side.

• Take someone else’s ideas as a starting point, but make it original by adding your own elements.

And be sure to check the rules of the platforms you advertise on. For example, Facebook Ads* requires proof of a gambling license. TikTok and Google Ads also have strict requirements for advertising campaigns in the gambling niche. When in doubt, it’s better to consult a lawyer. It will save you a lot of nerves and money in the future. 

• Use free or paid photo banks (e.g., Shutterstock or Unsplash) to search for images.

• Check the rules of the advertising platform, especially for gambling content. Google Ads, for example, requires a compulsory license to publish gambling content.

A/B Testing: How to Find the Right Creative

A/B testing is the cornerstone of successful media buying. The idea is simple: create several creative variations (such as different headlines, images or calls to action) and run them in parallel. Then see which one performs better for your audience. Google Optimize or the built-in A/B testing features in your Ad Cabinets are great for this. Even little things like button color or text can make a big difference. The key is to test constantly, because audiences change and what worked yesterday may not work tomorrow.

Alternative Sources of Inspiration: Where to Look for Ideas

Sometimes the best ideas come from the most unexpected places. For instance, on forums like BlackHatWorld or Reddit, media buyers often share their insights, from successful creative to campaign optimization tips. Here are some useful threads to explore:

BlackHatWorld:

• How to Spy on Competitors’ Ads – A discussion of tools for analyzing creatives.
• Best Tools for Finding Winning Ad Creatives – Recommendations for spy services.
• Gambling/Betting Niche: Tips and Tricks – Tips for working with creatives in the gambling and betting niche.

Reddit:

• How do you spy on competitors’ ads? – A discussion of methods for analyzing competitors’ ads.
• Best ad spy tools for affiliate marketing? – Recommendations on tools to find creatives.

In addition, check out the Telegram channels where they publish the latest trends and reviews of tools. There you can find inspiration for your campaigns. By the way, 3SNET also has a Telegram channel. Subscribe to be the first to know about new reviews, articles, bonuses and exclusive discounts.

Checklist: Steps for Finding Creatives and Adapting Them to Your Campaigns

Antidetect Browsers: Protection and Convenience for Media Buyers

In media buying, account security is a key success factor. Antidetect browsers become indispensable tools when working with multiple accounts. They help circumvent ad platform restrictions and protect data.

Antidetect browsers create a unique digital fingerprint for each profile, making online actions less visible to detection systems. This is especially important for media buyers working with high traffic and multiple ad accounts.

• Antidetect Phones: A New Word in Media Buying for Mobile Traffic

Among the most popular antidetect browsers are 3SNET’s trusted affiliates Dolphin{anty} and AdsPower. They allow you to

• Easily manage multiple profiles and accounts;
• Work with proxies to mask geolocation;
• Ensure privacy and security;
• Increase efficiency with built-in tools.

3SNET Bonuses

It’s your time to shine! We’ve negotiated special conditions for you with our partners:

• Dolphin{anty}: 20% discount on the first month;
• AdsPower: 15% discount for the first month.

With these tools you will be able to analyze competitors’ creatives, launch effective campaigns and optimize your results. Use 3SNET promo codes to save money at the start and get the most out of them.

Want to start testing creatives today? Check out our top offers in the gambling and betting verticals: Affiliate programs on 3SNET

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*Facebook is a banned organization in the Russian Federation