Affiliate marketing knowledge base

Affiliate Marketing Knowledge Base

A unique collection of terms and explanations to help you better understand the quality media buying process.

A B C D E F G H I L M N P R S T U W
#A

API
Glossary

API (Application Program Interface) is a set of tools and functions in the form of an interface, through which programs and applications... Read more

Argentina gambling license
Glossary

According to July 2021, only one district in Argentina - Buenos Aires - issues a license to organize online gambling (casinos and sports... Read more

Australian gambling license
Glossary

Since 2017, all operators offering online gambling in Australia must be licensed. Learn more about the situation in the country:... Read more

#B

Baseline
Glossary

A baseline is the minimum bet a player must make to be considered active. It can vary from game to game and depends on the rules of a... Read more

Bettor
Glossary

A bettor is a person who is registered at a betting shop and places bets. Bets are usually placed on sports, but bookmakers are now... Read more

Bookmaker’s license in Russia
Glossary

Bookmaker's license: which bookmakers have licenses? Since July 2009, betting shops must obtain a license in order to operate in the... Read more

#C

ClickUnder and PopUnder
Glossary

There are many different sources of media buying. Among them are the so-called ClickUnder and PopUnder formats. In this article, we will... Read more

Contests
Glossary

Contests are a promotional tool used to increase brand recognition and attract new potential customers. The most common forms are: ... Read more

CPA (Cost per Action) pricing model
Glossary

CPA (Cost per Action) is the most common pricing model in 3snet. Almost all advertisers have CPA offers and pay in most cases for the... Read more

CPI (Cost per Install) pricing model
Glossary

Cost per Install pricing model implies a payout for an install of a program or application. CPI is mostly used in mobile offers (games,... Read more

CPL (Cost per Lead) pricing model
Glossary

CPL (Cost per Lead) pricing model implies a payout for an action performed by a new user on the advertiser’s website (as in CPA) but it is... Read more

CPM (Cost per Mille) pricing model
Glossary

CPM stands for Cost per Mille, also called cost per thousand (in Latin and French, mille means one thousand), and implies a payout for... Read more

CPS (Cost per sale) pricing model
Glossary

CPS (Cost Per Salle) means a reward for paid orders. It may also be referred to as Pay-per-Sale or PPS. Read more

Crash Games
Glossary

Crash games are a new trend that is gaining popularity in the gambling industry. They represent a unique approach to gambling which... Read more

Curacao gambling license
Glossary

To conduct gambling activities, you must obtain a license. One of the countries offering its licensing services is Curacao. It is an... Read more

Cypriot Forex License
Glossary

The Cypriot jurisdiction gives Forex brokers the opportunity to expand their operations in the European Union, accept customer... Read more

#D

Doorways
Glossary

Doorways are single-pages, SEO-optimized sites designed to redirect search engine traffic to another website to be promoted. They consist... Read more

#E

Esports
Glossary

Esports is a relatively new sport that is becoming increasingly popular around the world. It is an electronic competition between teams... Read more

Estonian Gambling License
Glossary

The Tax and Customs Department of the Ministry of Finance is the authority that issues the license to give the right to organize gambling... Read more

#F

Fantasy Sport
Glossary

Fantasy sport is an interactive game where participants compete to form virtual teams of real players. Players receive points for the... Read more

Fast Games
Glossary

In the world of online betting, there are many different types of games offered by bookmakers. One of the most popular and exciting... Read more

Forex License
Glossary

In order to operate in as many countries as possible, a Forex broker can apply for a Forex license from one or more regulators... Read more

Fraud
Glossary

Fraud is a type of scam that involves activities carried out in order to receive rewards from an affiliate network by deception.... Read more

Free Spin
Glossary

A free spin is a type of casino bonus offered to new or regular players. The number of free spins is limited and they can be used at the... Read more

#G

Gambling License
Glossary

A gambling license is a document issued by a special gambling committee, which is evidence that the business is legitimate and the payment... Read more

Gambling License of the Republic of Belarus
Glossary

How to obtain a gambling license in Belarus? To set up a legal online casino website in the Republic of Belarus, you need to obtain... Read more

Games
Glossary

Online gaming is one of the mainstream hobbies of the new generation, and it's also bringing in solid revenues for its developers. A... Read more

GEO
Glossary

GEO is the location of users, offers or traffic. If you intend to show ads to UK residents, then this is the GEO for you. In 3SNET... Read more

Germany gambling license
Glossary

Gambling license in Germany – what does it mean? How can one obtain the gambling license? Germany: gambling license requirements ... Read more

Gross Gaming Revenue
Glossary

Gross Gaming Revenue (GGR) is the amount of revenue an organization earns before deducting mandatory fees, costs of a variety of bonus... Read more

Gross Gaming Revenue (GGR)
Glossary

Gross Gaming Revenue (GGR) is the amount of revenue an organization generates before deducting mandatory fees, the cost of various bonus... Read more

#H

Hold period
Glossary

Every affiliate program contains a description with fees, conversion statistics, types of traffic allowed, and so on in the offer... Read more

#I

In-App
Glossary

In-App Advertising In-app advertising is a form of advertising displayed within mobile apps. App developers can include ads within their... Read more

Incentivized traffic (incent)
Glossary

What is incentivized traffic, how is it received and used? Incent is a method of attracting users to perform certain actions, such as... Read more

#L

Lead
Glossary

A lead is a person who has shown interest in a company's products or services and has taken an action on the advertiser's website... Read more

Loot Box
Glossary

The Loot Box is a set of virtual items that can be used in games. It can be won by the player as a reward or purchased with real money.... Read more

Ludomania
Glossary

What is Ludomania? Ludomania is a pathological gambling addiction. The term comes from the Greek word "ludo" (game) and "mania"... Read more

#M

Malta gambling license
Glossary

Malta is one of the most loyal countries for obtaining jurisdiction in gambling and betting. The Malta Gaming Authority issues four... Read more

Microbetting
Glossary

Microbetting is a relatively new type of sports betting that allows players to bet on small events during a match, such as the number of... Read more

Minimum Casino Deposit
Glossary

What is a minimum deposit in casinos? A minimum casino deposit is the smallest amount of money a player can deposit into their online... Read more

Mining
Glossary

Mining is the process by which networks of specialized computers generate and release new bitcoins (and other cryptocurrencies) as well as... Read more

Mobile traffic
Glossary

Mobile traffic refers to transitions to a website, social media pages and/or any Internet site and certain actions (purchases,... Read more

#N

No Deposit Bonus
Glossary

A no deposit bonus is a type of bonus from casinos and bookmakers, where the player receives a certain amount to his account in the form... Read more

Nutra
Glossary

Nutra is a niche of health and beauty products. This includes dietary supplements for healing ailments, weight loss products, vitamins,... Read more

#P

Payment models in affiliate marketing
Glossary

Payment models in affiliate marketing are schemes of a monetary relationship between an advertiser and an affiliate. The affiliate... Read more

Payment systems in gambling and betting
Glossary

In today's world, online gambling and betting have become incredibly popular forms of entertainment. However, in order for players to make... Read more

Polish online betting license
Glossary

Betting activities in Poland can only be carried out by joint stock companies or limited liability companies. The share capital of such a... Read more

Push Traffic
Glossary

What is push traffic? Push traffic in the traditional sense refers to users who receive promotional messages via push notifications.... Read more

#R

Rakeback
Glossary

What is rakeback? The basics of the concept In the world of online poker, there are many ways for players to earn extra income on top of... Read more

Re-brokering
Glossary

When working with CPA affiliates, you often come across the term traffic re-brokering. Let's find out what it is, how it works, its... Read more

Regulation on gaming licensing in Ukraine
Glossary

Gambling regulation in Ukraine is carried out in accordance with Law No. 2285-d, signed on August 11, 2020 by the President of the country... Read more

Responsible gaming mode
Glossary

Responsible gaming in betting companies entails giving players the option of self-restriction. This may be the time spent on the betting... Read more

RevShare pricing model
Glossary

RevShare is the abbreviation for Revenue Sharing. The affiliate choosing affiliate programs with RevShare pricing model receives not a... Read more

#S

Slovak Gambling License
Glossary

The Gambling Regulation Authority under the Slovak Ministry of Finance is responsible for issuing licenses and controlling gambling. ... Read more

Slovenia gambling license
Glossary

How to get a gambling license in Slovenia? The Ministry of Finance (Ministrstvo za finance) is responsible for issuing licenses to... Read more

Spanish gambling licence
Glossary

The state organization Dirección General de Ordenación del Juego (DGOJ) is responsible for licensing and control over the gambling sector... Read more

Sports betting
Glossary

Sports betting (Betting on Sports) is a form of gambling which involves placing a bet, also known as a wager, on the outcome of a sporting... Read more

Spy services
Glossary

What are spy services? Spy services are the tools that help you get valuable information about your competitors and their advertising... Read more

#T

The license for gambling in Russia
Glossary

The license for gambling in Russia is issued by the Federal Tax Service.       Find out more about: How does the gambling market... Read more

TOTO (Sweepstakes)
Glossary

Betting on sweepstakes is different from the traditional type of betting in a bookmaker's office. Let's find out what a sweepstake is and... Read more

#U

Uncap
Glossary

Uncap means removal of limits of price, rate or amount. More often than not, each advertiser has a limit on the advertising budget for... Read more

Utilities
Glossary

What are utilities:  Utilities are specialized programs designed to help you with auxiliary tasks. Utilities speed up your device, save... Read more

#W

Wager
Glossary

A wager is a term that is commonly used in the world of gambling and betting. It refers to the requirements that are set by a bookmaker or... Read more

Welcome-bonus
Glossary

Welcome-bonus is a special offer from the casino or bookmaker that gives you an extra sum of money as a new player.  Such promotions also... Read more

What is a gambling license worth for?
Glossary

What is a gambling license worth for? To carry out gambling activities in any country in the world, a company must obtain a license.... Read more

Read more

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