Affiliate Marketing Knowledge Base
A unique collection of terms and explanations to help you better understand the quality media buying process.
API
API (Application Program Interface) is a set of tools and functions in the form of an interface, through which programs and applications... Read more
Argentina gambling license
According to July 2021, only one district in Argentina - Buenos Aires - issues a license to organize online gambling (casinos and sports... Read more
Australian gambling license
Since 2017, all operators offering online gambling in Australia must be licensed. Learn more about the situation in the country:... Read more
Baseline
A baseline is the minimum bet a player must make to be considered active. It can vary from game to game and depends on the rules of a... Read more
Bettor
A bettor is a person who is registered at a betting shop and places bets. Bets are usually placed on sports, but bookmakers are now... Read more
Bookmaker’s license in Russia
Bookmaker's license: which bookmakers have licenses? Since July 2009, betting shops must obtain a license in order to operate in the... Read more
Contests
Contests are a promotional tool used to increase brand recognition and attract new potential customers. The most common forms are: ... Read more
CPA (Cost per Action) pricing model
CPA (Cost per Action) is the most common pricing model in 3snet. Almost all advertisers have CPA offers and pay in most cases for the... Read more
CPI (Cost per Install) pricing model
Cost per Install pricing model implies a payout for an install of a program or application. CPI is mostly used in mobile offers (games,... Read more
CPL (Cost per Lead) pricing model
CPL (Cost per Lead) pricing model implies a payout for an action performed by a new user on the advertiser’s website (as in CPA) but it is... Read more
CPM (Cost per Mille) pricing model
CPM stands for Cost per Mille, also called cost per thousand (in Latin and French, mille means one thousand), and implies a payout for... Read more
CPS (Cost per sale) pricing model
CPS (Cost Per Salle) means a reward for paid orders. It may also be referred to as Pay-per-Sale or PPS. Read more
Curacao gambling license
To conduct gambling activities, you must obtain a license. One of the countries offering its licensing services is Curacao. It is an... Read more
Cypriot Forex License
The Cypriot jurisdiction gives Forex brokers the opportunity to expand their operations in the European Union, accept customer... Read more
Doorways
Doorways are single-pages, SEO-optimized sites designed to redirect search engine traffic to another website to be promoted. They consist... Read more
Esports
Esports is a relatively new sport that is becoming increasingly popular around the world. It is an electronic competition between teams... Read more
Estonian Gambling License
The Tax and Customs Department of the Ministry of Finance is the authority that issues the license to give the right to organize gambling... Read more
Fantasy Sport
Fantasy sport is an interactive game where participants compete to form virtual teams of real players. Players receive points for the... Read more
Forex License
In order to operate in as many countries as possible, a Forex broker can apply for a Forex license from one or more regulators... Read more
Fraud
Fraud is a type of scam that involves activities carried out in order to receive rewards from an affiliate network by deception.... Read more
Free Spin
A free spin is a type of casino bonus offered to new or regular players. The number of free spins is limited and they can be used at the... Read more
Gambling License
A gambling license is a document issued by a special gambling committee, which is evidence that the business is legitimate and the payment... Read more
Gambling License of the Republic of Belarus
How to obtain a gambling license in Belarus? To set up a legal online casino website in the Republic of Belarus, you need to obtain... Read more
Games
Online gaming is one of the mainstream hobbies of the new generation, and it's also bringing in solid revenues for its developers. A... Read more
GEO
GEO is the location of users, offers or traffic. If you intend to show ads to UK residents, then this is the GEO for you. In 3SNET... Read more
Germany gambling license
Gambling license in Germany – what does it mean? How can one obtain the gambling license? Germany: gambling license requirements ... Read more
Gross Gaming Revenue
Gross Gaming Revenue (GGR) is the amount of revenue an organization earns before deducting mandatory fees, costs of a variety of bonus... Read more
Hold period
Every affiliate program contains a description with fees, conversion statistics, types of traffic allowed, and so on in the offer... Read more
Lead
A lead is a person who has shown interest in a company's products or services and has taken an action on the advertiser's website... Read more
Loot Box
The Loot Box is a set of virtual items that can be used in games. It can be won by the player as a reward or purchased with real money.... Read more
Malta gambling license
Malta is one of the most loyal countries for obtaining jurisdiction in gambling and betting. The Malta Gaming Authority issues four... Read more
Microbetting
Microbetting is a relatively new type of sports betting that allows players to bet on small events during a match, such as the number of... Read more
Minimum Casino Deposit
What is a minimum deposit in casinos? A minimum casino deposit is the smallest amount of money a player can deposit into their online... Read more
Mining
Mining is the process by which networks of specialized computers generate and release new bitcoins (and other cryptocurrencies) as well as... Read more
Mobile traffic
Mobile traffic refers to transitions to a website, social media pages and/or any Internet site and certain actions (purchases,... Read more
No Deposit Bonus
A no deposit bonus is a type of bonus from casinos and bookmakers, where the player receives a certain amount to his account in the form... Read more
Nutra
Nutra is a niche of health and beauty products. This includes dietary supplements for healing ailments, weight loss products, vitamins,... Read more
Payment models in affiliate marketing
Payment models in affiliate marketing are schemes of a monetary relationship between an advertiser and an affiliate. The affiliate... Read more
Polish online betting license
Betting activities in Poland can only be carried out by joint stock companies or limited liability companies. The share capital of such a... Read more
Re-brokering
When working with CPA affiliates, you often come across the term traffic re-brokering. Let's find out what it is, how it works, its... Read more
Regulation on gaming licensing in Ukraine
Gambling regulation in Ukraine is carried out in accordance with Law No. 2285-d, signed on August 11, 2020 by the President of the country... Read more
Responsible gaming mode
Responsible gaming in betting companies entails giving players the option of self-restriction. This may be the time spent on the betting... Read more
RevShare pricing model
RevShare is the abbreviation for Revenue Sharing. The affiliate choosing affiliate programs with RevShare pricing model receives not a... Read more
Slovak Gambling License
The Gambling Regulation Authority under the Slovak Ministry of Finance is responsible for issuing licenses and controlling gambling. ... Read more
Slovenia gambling license
How to get a gambling license in Slovenia? The Ministry of Finance (Ministrstvo za finance) is responsible for issuing licenses to... Read more
Spanish gambling licence
The state organization Dirección General de Ordenación del Juego (DGOJ) is responsible for licensing and control over the gambling sector... Read more
Sports betting
Sports betting (Betting on Sports) is a form of gambling which involves placing a bet, also known as a wager, on the outcome of a sporting... Read more
The license for gambling in Russia
The license for gambling in Russia is issued by the Federal Tax Service. Find out more about: How does the gambling market... Read more
TOTO (Sweepstakes)
Betting on sweepstakes is different from the traditional type of betting in a bookmaker's office. Let's find out what a sweepstake is and... Read more
Uncap
Uncap means removal of limits of price, rate or amount. More often than not, each advertiser has a limit on the advertising budget for... Read more
Utilities
What are utilities: Utilities are specialized programs designed to help you with auxiliary tasks. Utilities speed up your device, save... Read more
Welcome-bonus
Welcome-bonus is a special offer from the casino or bookmaker that gives you an extra sum of money as a new player. Such promotions also... Read more
What is a gambling license worth for?
What is a gambling license worth for? To carry out gambling activities in any country in the world, a company must obtain a license.... Read more
