Affiliate marketing knowledge base

Affiliate Marketing Knowledge Base

A unique collection of terms and explanations to help you better understand the quality media buying process.

A B C D E F G H I K L M N P R S T U V W
#A

API
Glossary

API (Application Program Interface) is a set of tools and functions in the form of an interface, through which programs and applications... Read more

#B

Bettor
Glossary

A bettor is a person who is registered at a betting shop and places bets. Bets are usually placed on sports, but bookmakers are now... Read more

#C

ClickUnder and PopUnder
Glossary

There are many different sources of media buying. Among them are the so-called ClickUnder and PopUnder formats. In this article, we will... Read more

Contests
Glossary

Contests are a promotional tool used to increase brand recognition and attract new potential customers. The most common forms are: ... Read more

Contextual Advertising
Glossary

What is contextual advertising? Contextual advertising is a form of online advertising that is displayed based on the content of web... Read more

Crash Games
Glossary

Crash games are a new trend that is gaining popularity in the gambling industry. They represent a unique approach to gambling which... Read more

#D

DDoS Attack
Glossary

A Distributed Denial of Service (DDoS) attack is an attack on a Web site or online service in which attackers send a large number of... Read more

Doorways
Glossary

Doorways are single-pages, SEO-optimized sites designed to redirect search engine traffic to another website to be promoted. They consist... Read more

#E

Esports
Glossary

Esports is a relatively new sport that is becoming increasingly popular around the world. It is an electronic competition between teams... Read more

#F

Fantasy Sport
Glossary

Fantasy sport is an interactive game where participants compete to form virtual teams of real players. Players receive points for the... Read more

Fast Games
Glossary

In the world of online betting, there are many different types of games offered by bookmakers. One of the most popular and exciting... Read more

Fraud
Glossary

Fraud is a type of scam that involves activities carried out in order to receive rewards from an affiliate network by deception.... Read more

Free Spin
Glossary

A free spin is a type of casino bonus offered to new or regular players. The number of free spins is limited and they can be used at the... Read more

FTD
Glossary

First Time Deposit (FTD) in media buying is the first deposit a player makes to their account on a casino or bookmaker website after... Read more

#G

Games
Glossary

Online gaming is one of the mainstream hobbies of the new generation, and it's also bringing in solid revenues for its developers. A... Read more

GEO
Glossary

GEO is the location of users, offers or traffic. If you intend to show ads to UK residents, then this is the GEO for you. In 3SNET... Read more

Gross Gaming Revenue
Glossary

Gross Gaming Revenue (GGR) is the amount of revenue an organization earns before deducting mandatory fees, costs of a variety of bonus... Read more

Gross Gaming Revenue (GGR)
Glossary

Gross Gaming Revenue (GGR) is the amount of revenue an organization generates before deducting mandatory fees, the cost of various bonus... Read more

#H

Hold period
Glossary

Every affiliate program contains a description with fees, conversion statistics, types of traffic allowed, and so on in the offer... Read more

#I

Incentivized traffic (incent)
Glossary

What is incentivized traffic, how is it received and used? Incent is a method of attracting users to perform certain actions, such as... Read more

#K

KPI
Glossary

What are KPIs in media buying? KPIs (Key Performance Indicator) are key performance indicators that are used in media buying to measure... Read more

#L

Lead
Glossary

A lead is a person who has shown interest in a company's products or services and has taken an action on the advertiser's website... Read more

Loot Box
Glossary

The Loot Box is a set of virtual items that can be used in games. It can be won by the player as a reward or purchased with real money.... Read more

Ludomania
Glossary

What is Ludomania? Ludomania is a pathological gambling addiction. The term comes from the Greek word "ludo" (game) and "mania"... Read more

#M

Microbetting
Glossary

Microbetting is a relatively new type of sports betting that allows players to bet on small events during a match, such as the number of... Read more

Minimum Casino Deposit
Glossary

What is a minimum deposit in casinos? A minimum casino deposit is the smallest amount of money a player can deposit into their online... Read more

Mining
Glossary

Mining is the process by which networks of specialized computers generate and release new bitcoins (and other cryptocurrencies) as well as... Read more

#N

No Deposit Bonus
Glossary

A no deposit bonus is a type of bonus from casinos and bookmakers, where the player receives a certain amount to his account in the form... Read more

Nutra
Glossary

Nutra is a niche of health and beauty products. This includes dietary supplements for healing ailments, weight loss products, vitamins,... Read more

#P

Payment models in affiliate marketing
Glossary

Payment models in affiliate marketing are schemes of a monetary relationship between an advertiser and an affiliate. The affiliate... Read more

Payment systems in gambling and betting
Glossary

In today's world, online gambling and betting have become incredibly popular forms of entertainment. However, in order for players to make... Read more

Postback URL
Glossary

What is Postback URL? A Postback URL is a special URL used in affiliate marketing to send information about the user's actions on the... Read more

#R

Rakeback
Glossary

What is rakeback? The basics of the concept In the world of online poker, there are many ways for players to earn extra income on top of... Read more

Re-brokering
Glossary

When working with CPA affiliates, you often come across the term traffic re-brokering. Let's find out what it is, how it works, its... Read more

Responsible gaming mode
Glossary

Responsible gaming in betting companies entails giving players the option of self-restriction. This may be the time spent on the betting... Read more

#S

Sports betting
Glossary

Sports betting (Betting on Sports) is a form of gambling which involves placing a bet, also known as a wager, on the outcome of a sporting... Read more

Spy services
Glossary

What are spy services? Spy services are the tools that help you get valuable information about your competitors and their advertising... Read more

#T

TOTO (Sweepstakes)
Glossary

Betting on sweepstakes is different from the traditional type of betting in a bookmaker's office. Let's find out what a sweepstake is and... Read more

#U

Uncap
Glossary

Uncap means removal of limits of price, rate or amount. More often than not, each advertiser has a limit on the advertising budget for... Read more

Utilities
Glossary

What are utilities:  Utilities are specialized programs designed to help you with auxiliary tasks. Utilities speed up your device, save... Read more

#V

Vertical
Glossary

In affiliate marketing, the term ‘vertical’ refers to a specific industry or market niche that affiliate marketing efforts are focused on.... Read more

Virtual Hosting
Glossary

Virtual (shared) hosting is a service offered by hosting providers that allows websites to be placed on a server that is shared by... Read more

VPS
Glossary

VPS (Virtual Private Server) is a technology that allows a single physical server to serve multiple users, each with their own dedicated... Read more

#W

Wager
Glossary

A wager is a term that is commonly used in the world of gambling and betting. It refers to the requirements that are set by a bookmaker or... Read more

Welcome-bonus
Glossary

Welcome-bonus is a special offer from the casino or bookmaker that gives you an extra sum of money as a new player.  Such promotions also... Read more

Read more

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