Publication date: 16 Jun 2023
Payment models in affiliate marketing are schemes of a monetary relationship between an advertiser and an affiliate. The affiliate provides the type of traffic required by the advertiser and receives a remuneration for each new user who commits a certain action.
- CPA (Cost per Action) is a payment scheme in which an affiliate is rewarded for the action of a new user.
- CPL (Cost per Lead) is a payment scheme in which an affiliate commission is paid for each lead submitted by an affiliate.
- RS (RevShare) is a payment model where an affiliate receives a constant percentage of profits.
- CPI (Cost per Install) refers to a scheme in which an affiliate commission is paid for each installation of an application or software.
- CPM (Cost per Mille) is a payment scheme where affiliate commission is paid per 1,000 impressions.
- CPS (Cost Per Salle) means a reward for paid orders. It may also be referred to as Pay-per-Sale or PPS.
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