CPI (Cost per Install) pricing model

Publication date: 06 Mar 2023

Cost per Install pricing model implies a payout for an install of a program or application. CPI is mostly used in mobile offers (games, services, catalogues); browser program installs are popular as well, while volumes of desktop installs are slightly falling. 3snet is looking forward to cooperating with advertisers who offer Smart TV apps.

How does CPI work?

The advertiser is interested in getting new clients (app or program users). The affiliate gets paid after a new user downloads and installs a required app or program. In addition to app installs, the advertiser consider various KPIs when assessing traffic quality: registrations, deposits, actions, etc. Install-only traffic is required only if the advertiser aims at increasing installs in order to get to the TOP of app stores.

Advantages of CPI pricing model
CPI allows advertisers to communicate with users through any devices that users find convenient. Additional analytical tools help to monitor traffic quality and activity of users as well as to optimize budget in case of poor quality traffic: fraudulent traffic, removal of apps without using them, lack of returning visits, etc.

For affiliates, CPI is the best way to monetize mobile traffic. Most of CPI offers have general landing pages where users, depending on the type of their devices, can either perform actions or download an app and then perform the actions in this app.

CPI pricing is also often used for installs of desktop programs and apps. Quality requirements applied here are the same as for smartphone and tablet apps.

3snet has offers with general landings as well as CPI-only. You can connect to all CPI offers after signing up for 3snet.

Other pricing models

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