Publication date: 20 Feb 2023
What are utilities:
Utilities are specialized programs designed to help you with auxiliary tasks. Utilities speed up your device, save energy, and offer a variety of mobile screensavers, antiviruses, file explorer, cloud storage and a launcher.
Utilities in media buying:
In media buying, offers on utilities refer to the Utilities niche.
Nowadays, utilities are well known programs commonly enjoyed by ordinary users, rather than exclusively tricked-out programs for programmers. Utility usage has long gone beyond computer users and is now converting perfectly into mobile traffic in all regions. Any smartphone user can easily download and install them. Therefore, sending traffic to utilities is promising and lucrative.
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