API

Publication date: 20 Feb 2023

API (Application Program Interface) is a set of tools and functions in the form of an interface, through which programs and applications interact with operating systems, websites or social networks. Thanks to this technology, different companies can exchange data with each other. In other words, it is code that allows different websites or applications to pass data to one another without your involvement. Without such a tool, it would be impossible to submit a product order or make an online payment.

Where is API technology used?

APIs are typically used to connect a service to a program or server. For example, quick registration with a social network account. An application may use the API of a social network to give the user simplified access. The service sends a request using the API, which allows it to obtain all the data required for identification. The user does not have to enter their email, make up a password, confirm and remember these details as with a standard registration. All they have to do is click the button for the chosen social network.

How is API integration used in affiliate marketing?

In affiliate marketing, the API can be used to simplify the transfer of information from point A to point B. Typically, an API configuration is a few lines of code where you write down the specific characteristics you need to pass to the affiliate server. In case you are working with landings from an affiliate network, everything is already set up there. The API will need to be taken care of, if you change them or apply your own landing page. With API configuration, webmaster gets:

• the ability to deliver traffic from different GEOs and do split tests;
• test multiple funnels, offers, while URL might remain the same;
• use an unlimited number of creatives;
• change buttons, text, photos and other data at any time;
• create a form to collect any information about subscription to push notifications, email, etc.

 In 3SNET you can access the API if needed.

What is API traffic and why webmaster needs it?

API traffic is a type of traffic which consists of two steps: a user performs a target action on the webmaster’s website and then this information is sent to the CPA network or directly to the advertiser. This allows the webmaster to collect the base effortlessly, rather than just forwarding the user through his site to the advertiser’s site.

For instance, you can get a list of VK groups in 1C and analyse them, or from 1C you can programmatically create ad campaigns in Yandex.Direct. Using VK, you can also get web analytics for a website.

To summarise, in simple words, API is like a communication language between different programs. Like, for example, a Frenchman and a German can speak English to each other.

In 3SNET network, API traffic is accepted on crypto and loan niches in Apileads, the service of automated lead purchase.

Don’t forget to check out the Knowledge Base at 3SNET to keep up to date with the most useful tools for your affiliate marketing operations!

A set of rules which specifies how various software components should interact. API enables effective communication between software programs which use each other’s features and resources. 3snet affiliate network accepts traffic via API.