myTarget Takes Digital Advertising Effectiveness Evaluation to Next Level

Publication date: 24 Dec 2018

myTarget platform from Mail.Ru Group has introduced a new tool that allows advertisers to determine what effect their online campaigns have on users’ offline activity basing on their own CRM data.

Companies can now choose the goal “Visits to offline places” in their myTarget account, and conversion counting will run automatically. Advertisers will be able to track conversion data, from impressions to visits, including customer acquisition cost. CRM data are added to the system in a CSV file. Advertisers choose the attribution period themselves. Post-view attribution takes evaluation of digital advertising effectiveness to the next level.

“We’re constantly improving myTarget functionality opening up new opportunities for advertisers. Post-view attribution of offline conversions based on CRM data is an effective tool that allows deeper analysis of all steps a user takes to perform a target action and proper evaluation of online advertising performance. From now on, it is possible to track what conversions in offline places online ads result in and to optimize campaigns to achieve better performance,” Yakov Peysahzon, myTarget Sales Director, commented.


Did you like the article?

Share it with your friends via favorite social media

Read more

November 2023 surprised and delighted with a variety of gambling industry news! The most important: […]

Don’t miss the opportunity to attend the most exciting events of December 2023! On the […]

On 30-31 May, MAC’24 Conference will take place in Yerevan, Armenia. Tickets for MAC’24 Conference, […]

On 15-17 January, Affiliate Summit West 2024 will take place in Las Vegas. It is […]

Affiliate World Dubai is a two-day conference that will take place on 28-29 February 2024 […]

On 24-27 February in Portugal will be held TES Affiliate Conferences 2024, one of the […]

On 6-9 February, iGB AFFILIATE 2024 will take place in London. This is one of […]

On 6-9 February, London Affiliate Conference 2024 will take place in London. This is one […]

On 1-2 July 2024, SBEA+ (Sports Betting East Africa+) will take place at Kabira Country […]

On 5-6 June, Munich, Germany will host iGaming Germany, one of the biggest events in […]