Where to direct traffic in July?

Publication date: 22 Jun 2023

Summer is a hot time for sports betting! How to attract sports fans to betting sites? Show them a vibrant sporting event full of excitement and the desire to win! Lure them with the excitement, passion and attractive odds!  3S.INFO has found the most interesting and thrilling events to be held in July 2023. Use them to plan and run your promotional campaigns effectively!

Traditional sports: what is worth betting on in July?

Let’s start with football, the world’s most popular sport and the real star of online betting! The football season has come to an end in many countries. June was hot for the biggest football matches. July might not be the most thrilling month for the number of events, but some things are sure to be worth checking out! For instance, the Women’s World Cup that every time attracts over a billion fans all over the world.

FIFA Women’s World Cup

  • When: 20 July – 20 August;
  • Where: Australia, New Zealand.

One of the most important Grand Slam tournaments, the Wimbledon Championships, also takes place in July. It is the oldest and only major tennis tournament where matches are played on grass with athletes adhering to a specific dress code.

  • When: 3 -16 July;
  • Where: UK.

The Men’s and Women’s Volleyball Nations League will end in the second month of summer. The format of the men’s and women’s competitions does not differ. The men’s final match takes place on 23 July whereas the women’s will be played on 16 July.

Women’s Volleyball Nations League

  • When: Until 16 July;
  • Where: USA.

Men’s Volleyball Nations League

  • When: Until 23 July;
  • Where: Poland.

Major League Baseball All-Star Game!  A significant sporting event for American citizens and baseball fans held annually in the middle of summer. This is a match between the stars of the American and National Baseball Leagues, where the most valuable player at the end of the game is awarded the “Arch Ward Memorial Award”.

  • When: 11 July;
  • Where: USA.

Racing in July 2023: who’s the fastest?

There will be four stages of the F1 Grand Prix in July: the Austrian, British, Hungarian and Belgian races. The British Grand Prix is rightly called the “King Of Kings” Grand Prix. Moreover, the British Grand Prix has been featured in every World Championship. Betting on Formula One can be done on qualifying or the race (which place the driver will take, the number of those who finish and a plethora of other betting options).

  • When: 30 June – 2 July, 7 – 9 July, 21 – 23 July, 28 – 30 July;
  • Where: Austria, Great Britain, Hungary, Belgium.

What can you associate the words summer, bike and Paris with? Certainly, the Tour de France Road Race! This is the most prestigious cycling race in the calendar. Not only the men’s but also the women’s races will be held in July.

Tour de France

  • When: 1 – 23 July;
  • Where: France.

For the second year, the women’s stage of the Tour de France will delight its fans. The women will race a distance of over 950 kilometres, starting in the city of Clermont during the week of competition.

Tour de France Femmes

  • When: 23 – 30 July;
  • Where: France.

Chess in July 2023: a sport for clever people!

Chess World Cup 2023

  • When: 29 July – 26 August;
  • Where: Azerbaijan.

At the end of the second summer month, the World Chess Cup, one of the most important events in the chess world, will start in Azerbaijan. A total of 206 chess players and half as many women players are expected to participate. Ian Nepomniachtchi, Magnus Carlsen, Anish Giri, Humpy Koneru, Aleksandra Goryachkina and other world-class athletes have already confirmed their participation. Baku will become the chess capital of the world for a whole month! Read more about the promotion of online betting and gambling in Azerbaijan in a Review on 3S.INFO.

Esport: prestigious tournaments in July

Let’s move into virtual space. Two exciting esports tournaments are starting in July! These are BLAST Premier Fall Groups 2023 and CS:GO IEM Cologne 2023.

BLAST Premier Fall Groups 2023

  • When: 13 – 23 July;
  • Where: Denmark.

12 esport teams will be competing for a ticket to the BLAST Premier Fall Showdown 2023 as well as the BLAST Premier Fall Final 2023 along with a cash prize of nearly $180,000.

IEM Cologne 2023 for CS:GO

  • When: 25 July – 25 August;
  • Where: Germany.

The esport tournament will be hosted by the organizers of ESL and will run in Cologne, Germany. It is already known that 24 teams will be involved in the event. Meanwhile, ESL has not yet shared the details about which version of the CS tournament will take place. It won’t be long before we find out!

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