Affiliate Marketing Knowledge Base
A unique collection of terms and explanations to help you better understand the quality media buying process.
API
API (Application Program Interface) is a set of tools and functions in the form of an interface, through which programs and applications... Read more
Bettor
A bettor is a person who is registered at a betting shop and places bets. Bets are usually placed on sports, but bookmakers are now... Read more
ClickUnder and PopUnder
There are many different sources of media buying. Among them are the so-called ClickUnder and PopUnder formats. In this article, we will... Read more
Contests
Contests are a promotional tool used to increase brand recognition and attract new potential customers. The most common forms are: ... Read more
Contextual Advertising
What is contextual advertising? Contextual advertising is a form of online advertising that is displayed based on the content of web... Read more
Crash Games
Crash games are a new trend that is gaining popularity in the gambling industry. They represent a unique approach to gambling which... Read more
DDoS Attack
A Distributed Denial of Service (DDoS) attack is an attack on a Web site or online service in which attackers send a large number of... Read more
Doorways
Doorways are single-pages, SEO-optimized sites designed to redirect search engine traffic to another website to be promoted. They consist... Read more
Esports
Esports is a relatively new sport that is becoming increasingly popular around the world. It is an electronic competition between teams... Read more
Fantasy Sport
Fantasy sport is an interactive game where participants compete to form virtual teams of real players. Players receive points for the... Read more
Fast Games
In the world of online betting, there are many different types of games offered by bookmakers. One of the most popular and exciting... Read more
Fraud
Fraud is a type of scam that involves activities carried out in order to receive rewards from an affiliate network by deception.... Read more
Free Spin
A free spin is a type of casino bonus offered to new or regular players. The number of free spins is limited and they can be used at the... Read more
FTD
First Time Deposit (FTD) in media buying is the first deposit a player makes to their account on a casino or bookmaker website after... Read more
Games
Online gaming is one of the mainstream hobbies of the new generation, and it's also bringing in solid revenues for its developers. A... Read more
GEO
GEO is the location of users, offers or traffic. GEO refers to the geographical targeting of marketing campaigns, which can include... Read more
Gross Gaming Revenue
Gross Gaming Revenue (GGR) is the amount of revenue an organization earns before deducting mandatory fees, costs of a variety of bonus... Read more
Gross Gaming Revenue (GGR)
Gross Gaming Revenue (GGR) is the amount of revenue an organization generates before deducting mandatory fees, the cost of various bonus... Read more
Hold period
Every affiliate program contains a description with fees, conversion statistics, types of traffic allowed, and so on in the offer... Read more
Incentivized traffic (incent)
What is incentivized traffic, how is it received and used? Incent is a method of attracting users to perform certain actions, such as... Read more
KPI
What is the KPI in media buying? KPIs (Key Performance Indicator) are key performance indicators that are used in media buying to measure... Read more
Lead
A lead is a person who has shown interest in a company's products or services and has taken an action on the advertiser's website... Read more
Loot Box
The Loot Box is a set of virtual items that can be used in games. It can be won by the player as a reward or purchased with real money.... Read more
Ludomania
What is Ludomania? Ludomania is a pathological gambling addiction. The term comes from the Greek word "ludo" (game) and "mania"... Read more
Microbetting
Microbetting is a relatively new type of sports betting that allows players to bet on small events during a match, such as the number of... Read more
Minimum Casino Deposit
What is a minimum deposit in casinos? A minimum casino deposit is the smallest amount of money a player can deposit into their online... Read more
Mining
Mining is the process by which networks of specialized computers generate and release new bitcoins (and other cryptocurrencies) as well as... Read more
No Deposit Bonus
A no deposit bonus is a type of bonus from casinos and bookmakers, where the player receives a certain amount to his account in the form... Read more
Nutra
Nutra is a niche of health and beauty products. This includes dietary supplements for healing ailments, weight loss products, vitamins,... Read more
Parlays
What are Parlays? Parlays are a type of sports betting where multiple individual bets are combined into a single bet. In order to win a... Read more
Payment models in affiliate marketing
Payment models in affiliate marketing are schemes of a monetary relationship between an advertiser and an affiliate. The affiliate... Read more
Payment systems in gambling and betting
In today's world, online gambling and betting have become incredibly popular forms of entertainment. However, in order for players to make... Read more
Postback URL
What is Postback URL? A Postback URL is a special URL used in affiliate marketing to send information about the user's actions on the... Read more
Rakeback
What is rakeback? The basics of the concept In the world of online poker, there are many ways for players to earn extra income on top of... Read more
Re-brokering
When working with CPA affiliates, you often come across the term traffic re-brokering. Let's find out what it is, how it works, its... Read more
Responsible gaming mode
Responsible gaming in betting companies entails giving players the option of self-restriction. This may be the time spent on the betting... Read more
Sports betting
Sports betting (Betting on Sports) is a form of gambling which involves placing a bet, also known as a wager, on the outcome of a sporting... Read more
Spy services
What are spy services? Spy services are the tools that help you get valuable information about your competitors and their advertising... Read more
TOTO (Sweepstakes)
Betting on sweepstakes is different from the traditional type of betting in a bookmaker's office. Let's find out what a sweepstake is and... Read more
Uncap
Uncap means removal of limits of price, rate or amount. More often than not, each advertiser has a limit on the advertising budget for... Read more
Utilities
What are utilities: Utilities are specialized programs designed to help you with auxiliary tasks. Utilities speed up your device, save... Read more
Vertical
In affiliate marketing, the term ‘vertical’ refers to a specific industry or market niche that affiliate marketing efforts are focused on.... Read more
Virtual Hosting
Virtual (shared) hosting is a service offered by hosting providers that allows websites to be placed on a server that is shared by... Read more
VPS
VPS (Virtual Private Server) is a technology that allows a single physical server to serve multiple users, each with their own dedicated... Read more
Wager
A wager is a term that is commonly used in the world of gambling and betting. It refers to the requirements that are set by a bookmaker or... Read more
WEB 3.0 GAMES
What is Web 3.0 gaming? Web 3.0 (Web3) games are a new stage in the development of the gaming industry, where blockchain in Telegram... Read more
Welcome-bonus
Welcome-bonus is a special offer from the casino or bookmaker that gives you an extra sum of money as a new player. Such promotions also... Read more
