Affiliate marketing knowledge base

Affiliate marketing

A type of online marketing in which a person promotes other people’s goods and services and is rewarded for certain actions performed by users (s)he has delivered. How did it all begin? Read about the history of affiliate marketing.

API (Application Program Interface)

A set of rules which specifies how various software components should interact. API enables effective communication between software programs which use each other’s features and resources. 3snet affiliate network accepts traffic via API.


An action performed by a user on the advertiser’s website (request, registration, phone call, etc.). The action indicates the user’s response to marketing communication regarding goods and services which are offered on the website. A lead is received when a potential client has left contact information (name, phone number, email address, etc.).

Affiliate marketing pricing models

Schemes of money relations between the advertiser and the affiliate. The affiliate delivers the type of traffic required by the advertiser and gets paid for each new user who has performed a certain action.

  • CPA (Cost per Action) pricing model implies that the affiliate commission is paid for a single action performed by a user.
  • CPL (Cost per Lead) pricing model implies that the affiliate commission is paid for each lead delivered by the affiliate.
  • RevShare pricing model implies that the affiliate receives a percent of the profit.
  • CPI (Cost per Install) pricing model implies that the affiliate commission is paid for each install of an application or software.
  • CPM (Cost per Mille) pricing model implies that the affiliate commission is paid for 1,000 impressions.

Hold period

A time which affiliate commission payout is delayed for as the advertiser is checking the quality of traffic delivered by the affiliate.

SUBSCRIBE US Enter your email to get
weekly news

    Read more

    The AAiG Summit 2022 will take place on 17-18 November 2022 in Dubai, UAE. For […]

    PI LIVE, Affiliate & Performance Marketing Conference 2022 will take place on 18-19 October in […]

    In the summer of 2022, Russians started spending less time on social networks but more […]

    The betting market in Russia is not just recovering, it is growing rapidly. After the […]

    The SBC Summit Latinoamérica 2022 will take place on 1-3 November 2022 in Miami. The […]

    The Global Gaming Expo conference will be held in Las Vegas on 10-13 October. Global […]

    The Telegram messenger is becoming “the leading and most important communication channel”. This trend emerged […]

    The Traffic Summit is a two-day digital marketing event that will take place in Istanbul […]

    About the Rugby World Cup The Rugby World Cup is an international tournament featuring the […]

    According to experts, the use of mobile devices is already prevalent around the world, with […]