Publication date: 13 March 2019
The single relevance score, a measure of how relevant ads are to the audience reached, will be replaced with new more granular ad relevance metrics. The detailed metrics will allow advertisers to track campaign performance more effectively.
Facebook will also remove other 7 ad metrics and replace them with more actionable ones. For example, the posts saved metric will show businesses how many people saved their ads.
Moreover, Facebook announced changes to how potential reach is calculated. Previously, the calculation was based on the total number of monthly active users on Facebook, but now it will only include people who were shown ads within the last 30 days.
The new service, a successor of Yandex.News sports section, will be devoted to sports news, schedules and scores of matches. Besides, it will include a block of sport-related articles and interviews. Yandex.Sport brings a focus on sporting Stories and its integration with the Collections service, a gallery of images from sporting events.
The service is now available only to half of Yandex desktop audience, but soon all users will get access to it, and on mobile devices as well.
Share it with your friends via favorite social media
An Affiliate Manager in the iGaming industry is one of the most underestimated professions on …
Wars and political conflicts don’t kill iGaming, but they drastically reshape it: land-based gambling declines, …
In traditional iGaming, affiliates were accustomed to a straightforward logic: the player loses, the casino …
Adult slots are one of the oldest, yet most underrated iGaming segments. They are rarely …
Crypto casinos are no longer seen as a niche for blockchain enthusiasts. They are evolving …
If you’ve been in the media buying space for a while and work with gambling …
iGaming is a blanket term for all types of gambling and betting that take place …
The impact of AI on the iGaming industry (online gambling and betting) is profound and …
In 2026, artificial intelligence is no longer just an option in the iGaming industry. It …
Offshore iGaming licenses are gambling permits issued in jurisdictions with lenient regulations and simplified taxation, …
