Facebook updated ad metrics, and Yandex launched its new sporting aggregator

Publication date: 13 Mar 2019

Facebook updated ad metrics

The single relevance score, a measure of how relevant ads are to the audience reached, will be replaced with new more granular ad relevance metrics. The detailed metrics will allow advertisers to track campaign performance more effectively.

Facebook will also remove other 7 ad metrics and replace them with more actionable ones. For example, the posts saved metric will show businesses how many people saved their ads.

Moreover, Facebook announced changes to how potential reach is calculated. Previously, the calculation was based on the total number of monthly active users on Facebook, but now it will only include people who were shown ads within the last 30 days.

Yandex launched Yandex.Sport aggregator

The new service, a successor of Yandex.News sports section, will be devoted to sports news, schedules and scores of matches. Besides, it will include a block of sport-related articles and interviews. Yandex.Sport brings a focus on sporting Stories and its integration with the Collections service, a gallery of images from sporting events.

The service is now available only to half of Yandex desktop audience, but soon all users will get access to it, and on mobile devices as well.

Did you like the article?

Share it with your friends via favorite social media

SUBSCRIBE Enter your email to get
weekly news

    Read more

    About the Russian Men’s Volleyball Cup in Memory of Konstantin Kuzmich Reva The Russian Men’s […]

    All gambling is officially banned in Turkey. The authorities have abandoned tax collection in favor […]

    On 14 and 15 December 2022, the Balance Cryptoforum will be held in St. Petersburg. […]

    LinkedIn, the business social network, was launched in 2002 and according to the service itself […]

    The annual Sports Betting East Africa+ Summit will take place from 13-14 July 2023 in Kampala, […]

    The annual Sports Betting West Africa Summit will take place from 23-25 August 2023 at […]

    The annual BiG (Betting & iGaming) Africa Summit event will take place on 30 – 31 […]

    The Gaming Expo Francophone Africa (GEFA) to be hosted at Barceló Anfa Casablanca from 8 – […]

    On 20 November 2022, the FIFA World Cup kicks off in Qatar. It is a […]

    At the end of the year, it is customary to sum up the results, which […]