Where to Watch and Promote Short Videos: Top 5 Services

Publication date: 07 Oct 2024

The short video format became a trend almost immediately after its appearance. Audience interest continues to grow and almost all services are developing this format in one form or another.  Fast content is also great for promoting online casinos and bookmakers around the world.

Top 5 Short Video Betting and Gambling Services

1.TikTok is a short video service that is one of the world leaders in terms of traffic.  The main functionality of TikTok is to create and watch short videos with the addition of music, effects and filters.  The app is known for its algorithm that quickly matches content to user interests, resulting in high engagement.  TikTok attracts a young audience, especially Generation Z (ages 13-24), but its popularity is growing among older age groups as well.  It is popular in North America, Europe and Asia.  TikTok has strict rules regarding gambling and betting advertisements: “It is prohibited to sell, request or provide access to casinos or gambling”. There is also a separate list of restrictions by country: prohibition of social casino advertising, fantasy sports and bingo. However, there are some countries where TikTok allows gambling advertising (under certain conditions).

2. Instagram Reels is a feature of the Instagram app (owned by Meta, a company recognized as extremist and banned in Russia) that allows users to create and share short videos of up to 90 seconds.  It includes a variety of editing tools, such as audio, effects, and the ability to stitch together multiple clips.  Instagram, including Reels, appeals to a wide audience of all ages, but is particularly popular among younger users and millennials.  The platform has a global format and is popular almost everywhere in the world.  Gambling and sports betting advertising is strictly regulated on the platform. It is only allowed in certain countries and requires prior approval. 

Differences between Instagram Reels and Stories:

3. YouTube Shorts is a service for short videos of up to 60 seconds that is embedded in the main YouTube application.  Shorts offers similar features to TikTok, such as music tracks, filters and editing tools.  YouTube, with its diverse content, has a broad global audience across all age groups.  Shorts is designed to appeal to a younger audience accustomed to shorter video formats.  Advertising by online casinos and bookmakers on YouTube is also strictly regulated and only available in certain jurisdictions, subject to local laws and platform rules.  Recall that in the summer of 2024, the work of YouTube video hosting in Russia was slowed down. We have collected a list of similar services, where you can watch and promote videos about betting and gambling. Let us remind you that in the summer of 2024 YouTube video hosting in Russia was slowed down. We’ve collected a list of similar services where you can watch and promote videos about betting and gambling.

*In September 2024, YouTube announced that in the near future Shorts will be extended to 3 minutes.

4. Spotlight in Snapchat is a feature that allows users to create and share short videos with the ability to add effects and music.  The videos in Spotlight go into algorithmically selected feeds, which helps them to be shared widely.  Snapchat is most popular among users between the ages of 13 and 34, especially in North America and Europe.  The app is used for instant messaging and entertainment content.  The ability to advertise gambling and betting on Snapchat is also limited by jurisdiction.

5. Triller is a social network for creating and sharing short music videos that competes with TikTok.  The platform offers many video editing tools, including professional filters and effects.  Triller attracts a young audience focused on music and entertainment videos.  The US, UK, Canada, Australia and France are among the top 5 countries in terms of visits.  Like other services, Triller has strict restrictions on gambling and betting ads. Such advertising is only allowed in certain jurisdictions and subject to the platform’s rules.