Snapchat to become even more popular

Publication date: 27 Nov 2019

According to research company eMarketer, Snapchat’s global audience will grow by 14.2% in 2019 compared to 2018. eMarketer has upgraded its estimates for Snapchat users for 2019 through 2023, attributing the growth to the app’s new features and rebuilt Android platform.

New estimates suggest that Snapchat will expand its audience to 293.01 million users worldwide by the end of this year. It is an upward adjustment from 281.27 million in eMarketer’s previous forecast.

Snapchat to become even more popular

Snapchat is expected to add more than 63 million users by the end of 2023, vs. previously estimated 52 million.

The U.S. is Snapchat’s largest market, representing 27.4% of the app’s audience in 2019.

Video ads to run up to 3 minutes

Snapchat has introduced a new ad format called Extended Play Commercials allowing advertisers to run video ads for up to 3 minutes.

Extended Play Commercials will appear mid-roll, similar to shorter Snapchat commercials, and users will have the option to skip ads after six seconds.

The new format is designed to give advertisers an opportunity to tell longer stories to engaged viewers.

Did you like the article?

Share it with your friends via favorite social media

Read more

In the gambling and betting verticals, advertising drives growth, but not all iGaming advertisers can …

Meet Elena Rzianina, CEO and Founder of Lenkep Recruitment, on iGaming Heroes at 3S.INFO. What …

Documentaries about casinos and bookmakers are popular because they unveil the behind-the-scenes world of gambling, …

The iGaming market is flourishing, attracting players of various levels — users, partners, traffic specialists, …

Various methods exist for promoting online betting and gambling, each with differing levels of effectiveness …

In the first part, “What is Click-Under Advertising and Who Needs It?”, we covered the …

June 2025 saw a significant shift in the gambling industry, with some countries tightening controls …

Gambling is regulated in many countries worldwide. It may be banned entirely, permitted fully, or …

Affiliate marketing in gambling relies on trust and clear agreements: traffic exchanged for CPA. But …

Today, in our section of short interviews with affiliate marketing stars on iGaming Heroes at …