Publication date: 28 Aug 2019
ByteDance reports that TikTok’s monthly Russian audience has reached 8 million active users, who together watch an impressive 10 billion videos every month. Russian users spend about 39 minutes daily on the app, indicating high engagement levels. In Q1 2019, TikTok became the most downloaded app worldwide on the App Store, showcasing its broad international appeal and strong growth.
Expanding Ad Targeting Beyond TikTok’s Platform
TikTok’s Green Screen Effect Transforms Video Creation
TikTok recently introduced a green screen feature, allowing users to replace the background of their videos with any scene they choose, mirroring techniques used in professional film production. This #greenscreen tool quickly became a favorite, amassing over one billion views in its first two weeks. Unlike traditional film green screens, TikTok’s version is accessible to everyone: users just select the effect and bring their creative visions to life with minimal setup. Thanks to this feature, TikTokers can “appear” at the latest movie premieres, share a scene with their favorite celebrities, or even stand beside landmarks like Niagara Falls.
TikTok’s combination of engaging features and advanced ad tools makes it an attractive platform for both users and advertisers. As the app continues to grow, it offers an increasingly versatile space for brands to reach younger, highly engaged audiences across borders.
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