TikTok offers new features

Publication date: 29 Aug 2019

According to ByteDance, TikTok has a monthly Russian audience of 8 million users who watch 10 billion videos a month. Russian users spend on average 39 minutes a day on TikTok.
In the first quarter 2019, TikTok was the most downloaded application on the App Store all over the world.

Targeting in third-party apps
TikTok is working on a way that would allow advertisers to target TikTok users while they are using other social media platforms.
TikTok has a customer base that is similar to those of Facebook, LinkedIn, and other giant companies. It allows advertisers to reach TikTok users via third-party apps.
The program is now being tested in China and Japan.

Green Screen tool on TikTok
TikTok has added a feature that allows users to change the background in their videos. Green-screen technique is used in modern cinematography—any background scenery can be inserted during post production.
The creative #greenscreen tool garnered over one billion views in two weeks. Unlike the cinematography technique, TikTok’s green screen is very easy to use. Users only need to choose a desired effect when creating a new video.
TikTok users can walk on the red carpet, kiss their favorite actors on the cheek, or find themselves at the edge of Niagara Falls.

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