Snapchat to become even more popular

Publication date: 27 November 2019

According to research company eMarketer, Snapchat’s global audience will grow by 14.2% in 2019 compared to 2018. eMarketer has upgraded its estimates for Snapchat users for 2019 through 2023, attributing the growth to the app’s new features and rebuilt Android platform.

New estimates suggest that Snapchat will expand its audience to 293.01 million users worldwide by the end of this year. It is an upward adjustment from 281.27 million in eMarketer’s previous forecast.

Snapchat to become even more popular

Snapchat is expected to add more than 63 million users by the end of 2023, vs. previously estimated 52 million.

The U.S. is Snapchat’s largest market, representing 27.4% of the app’s audience in 2019.

Video ads to run up to 3 minutes

Snapchat has introduced a new ad format called Extended Play Commercials allowing advertisers to run video ads for up to 3 minutes.

Extended Play Commercials will appear mid-roll, similar to shorter Snapchat commercials, and users will have the option to skip ads after six seconds.

The new format is designed to give advertisers an opportunity to tell longer stories to engaged viewers.

Did you like the article?

Share it with your friends via favorite social media

Similar posts

Where to Watch and Promote Short Videos: Top 5 Services
Where to Watch and Promote Short Videos: Top 5 Services

The short videos format became a trend almost immediately after its appearance. Audience interest continues ...

Read more

For iGaming funnels, video on VKontakte has long ceased to be just a “warm content.” …

How to make money flow effortlessly even amid unexpected events, what does calculated risk mean …

1CUPIS is a mandatory component of legal betting in Russia and a multifunctional fintech platform. …

In the 3S.INFO iGaming Heroes series, we highlight Dmitry Arabuli, CEO of Tonybet. This is …

Don’t miss this interview if you’re interested in the journey from a local startup to …

Want to know where online casino advertising is legal and where it can land you …

Telegram Stories is a feature allowing users to share photos and videos that disappear after …

Post-click window refers to the time interval between a user’s click on your affiliate link …

If you’re working with Russian traffic and using myTarget (Mail.ru, VKontakte, Odnoklassniki), don’t miss the …

In this 3S.INFO article, we’ve compiled a TOP 11 list of advertising networks that have …