Publication date: 17 March 2020
In 2019, advertisers In Russia spent on online advertising 20% more than they did in 2018.
According to the Association of Russian Communication Agencies, revenue from TV advertising decreased by 6% and amounted to 175 billion rubles.
In the radio segment, advertisers spent 16 billion rubles, or 5% less than in 2018. Print media advertising revenue fell by 16% to 15.1 billion rubles.
The out-of-home segment (outdoor, transit, indoor advertising plus advertising in cinemas) saw no changes—annual revenue amounted to 43.8 billion rubles.
Last year, advertisers in Russia spent a total of 494 billion rubles on advertising, a 5% increase from 2018. Taking into account the cost of marketing strategies, promotional products, and advertising agencies services, Russia’s advertising market was worth 850-870 billion rubles.
Share it with your friends via favorite social media
We have prepared a comprehensive guide on the legal status of gambling in Russia and …
For iGaming funnels, video on VKontakte has long ceased to be just a “warm content.” …
How to make money flow effortlessly even amid unexpected events, what does calculated risk mean …
1CUPIS is a mandatory component of legal betting in Russia and a multifunctional fintech platform. …
In the 3S.INFO iGaming Heroes series, we highlight Dmitry Arabuli, CEO of Tonybet. This is …
Don’t miss this interview if you’re interested in the journey from a local startup to …
Want to know where online casino advertising is legal and where it can land you …
Telegram Stories is a feature allowing users to share photos and videos that disappear after …
Post-click window refers to the time interval between a user’s click on your affiliate link …
If you’re working with Russian traffic and using myTarget (Mail.ru, VKontakte, Odnoklassniki), don’t miss the …
