Online is the only growing segment of Russia’s advertising market

Publication date: 17 Mar 2020

In 2019, advertisers In Russia spent on online advertising 20% more than they did in 2018.
According to the Association of Russian Communication Agencies, revenue from TV advertising decreased by 6% and amounted to 175 billion rubles.
In the radio segment, advertisers spent 16 billion rubles, or 5% less than in 2018. Print media advertising revenue fell by 16% to 15.1 billion rubles.
The out-of-home segment (outdoor, transit, indoor advertising plus advertising in cinemas) saw no changes—annual revenue amounted to 43.8 billion rubles.
Last year, advertisers in Russia spent a total of 494 billion rubles on advertising, a 5% increase from 2018. Taking into account the cost of marketing strategies, promotional products, and advertising agencies services, Russia’s advertising market was worth 850-870 billion rubles.

Did you like the article?

Share it with your friends via favorite social media

Read more

Don’t miss the opportunity to attend the most exciting events of December 2023! On the […]

On 30-31 May, MAC’24 Conference will take place in Yerevan, Armenia. Tickets for MAC’24 Conference, […]

On 15-17 January, Affiliate Summit West 2024 will take place in Las Vegas. It is […]

Affiliate World Dubai is a two-day conference that will take place on 28-29 February 2024 […]

On 24-27 February in Portugal will be held TES Affiliate Conferences 2024, one of the […]

On 6-9 February, iGB AFFILIATE 2024 will take place in London. This is one of […]

On 6-9 February, London Affiliate Conference 2024 will take place in London. This is one […]

On 1-2 July 2024, SBEA+ (Sports Betting East Africa+) will take place at Kabira Country […]

On 5-6 June, Munich, Germany will host iGaming Germany, one of the biggest events in […]

December 2023 will be full of bright sporting events: hockey “World Juniors”, Biathlon World Cup, […]