How to Properly Direct Click-Under Traffic: A Step-by-Step Guide

Publication date: 30 Jun 2025

In the first part, “What is Click-Under Advertising and Who Needs It?”, we covered the essentials: format peculiarities, who benefits, pros, and cons. In this article on 3S.INFO, we’ll dive deeper: a step-by-step guide to working with click-under traffic for iGaming, from selecting offers and platforms to setting up trackers and analyzing metrics.  

Starting with Click-Under Advertising  

Click-under is a potent tool but demands careful testing and precise analytics. In the next segment, we’ll examine general strategies and advanced combinations.

1.Choosing Offers and Verticals for Click-Under Promotion 

Click-under thrives on simplicity and scalability. Optimal offers involve quick actions: registration, subscription, download, “install in a minute,” free bonuses, or anything that doesn’t require prolonged consideration or comparison.
Top Performing Verticals: gambling, betting, dating, sweepstakes, product offers, antiviruses, utilities, finance.

• Example: Offers like “Register and get 100 free spins” or “Install the banking app — make it easier.”
• Best GEO Targets for Gambling and Betting: Japan, Indonesia, Brazil, India, Turkey, Philippines, Vietnam, CIS (especially Ukraine and Kazakhstan), Poland, Latin America. These regions offer cheap traffic, high engagement, and fewer bans compared to Europe and the USA.
• The 3SNET network has prepared a list of offers where online casinos and bookmakers are accepting click-under traffic.

2. Where to Source Click-Under Traffic: Selecting Networks

The market for click-under traffic networks is vast! 

Below is a list of networks suited for click-under campaigns:

Tip from 3SNET: Always Test Across Multiple Networks Simultaneously! Some networks deliver higher volumes, others offer better conversions — there’s no need to guess. Simply compare the numbers!

3.Integrate a Tracker — Automate Analytics

Without tracking, you’ll drain your budget. A tracker is indispensable for data-driven decisions..

Why Is a Tracker Essential?

• Distinguish between genuine traffic and bots. 
• Monitor every interaction, down to button clicks on landing pages. 
• Filter by sources, GEO, devices, and timing for efficient testing and cost-saving.
• Eliminate low-quality sources automatically. 
• Detailed Analysis: Learn more about trackers and their benefits for affiliate marketing with analyst and expert Alex Miller!

Examples of Convenient Trackers for Click-Under Campaigns

4.Tips for Creating Effective Click-Under Landing and Pre-landing Pages: Every Detail Counts

In click-under advertising, you have only 2-3 seconds to hook the user. If your landing page loads slowly, is unclear, or doesn’t work properly on mobile devices, conversions will suffer.

Tips for Click-Under Landing Page Creation:

• Simple and Lightweight: Ideally, keep file sizes below 200 KB for rapid loading even on slow internet connections.   
• Clear Headline and Visible Call-to-Action (“claim bonus,” “grab now”) are obvious. 
• Minimal Images and Scripts: Remove or optimize unnecessary elements.   
• Mobile Friendly: Ensure the design works flawlessly across all devices.   
• Pre-landing Pages: If your offer requires “warming up” (e.g., gambling), consider using pre-landers with user reviews, recent wins, or success stories. 
• Embed timers or “Wheel of Fortune”-style widgets to increase engagement.

Server Load Considerations: Large-scale click-under campaigns generate heavy server loads. Thousands of simultaneous hits can overwhelm weak hosting, leading to crashes. Choose VPS/VDS servers with ample CPU and RAM, dedicate a separate server for landing pages, enable caching, and use CDNs (Cloudflare). The faster a landing page loads, the better the conversion rate will be. Shared hosting plans often crash when handling over 5-10K unique visitors per day, causing 502 errors.

• Recommended Server Specs: At least 2 GB RAM, fast SSD storage.   
• Check Ping Times: Ensure low latency to key GEOs.   
• Create duplicate landing pages on different domains to mitigate risks of blocking or DDoS attacks.

5. Key Metrics: What to Track and Why?

The secret to successful campaigns lies in quickly identifying what works and what doesn’t.

Here are the essential metrics for click-under traffic:

• CR (Conversion Rate): Percentage of users who perform the desired action (registration, subscription, installation) after landing on your page. Helps quickly identify which landing pages/offers are effective.
  Example: In gambling networks, a CR of 2–5% is standard; anything higher is exceptional!
• CPC/CPM (Cost per Click/Cost per Mille (Thousand Impressions)): Tracks the cost of acquiring traffic. Ensures you’re investing wisely.
• CPA (Cost per Action): Actual cost per real registration or installation. See more about CPA billing in the 3SNET Knowledge Base. 
• EPC (Earnings per Click): How much revenue each click generates. Useful for comparing different campaigns and offers. 
• ROI (Return on Investment): The ultimate metric measuring your net profit margin. Formula: (Revenue – Expenditure) / Expenditure × 100.
  Example: Invest $100, earn $170 → ROI = (170–100)/100*100 = 70%. This is a great result!
• Bounce Rate: Percentage of users who exit immediately (for example, he closed the tab immediately). Indicates if your landing page is engaging enough. If it’s too high, the landing page doesn’t catch on, you need to change the offer or text.
• Hold & Approve Rate: Critical for gambling/betting campaigns. Shows the ratio of approved leads versus those pending or rejected. Track this to detect discrepancies between clicks and actual approvals.

6.Optimization and Scaling

• Initially, direct traffic to various sources and platforms, then quickly filter based on performance metrics: remove underperforming sites and retain only top-performing ones.
• Constant Testing: Experiment with new offers and creatives; a fresh landing page often boosts CR. 
• Manage White/Blacklists: Add high-converting sites to whitelists and exclude low-quality sources.
• Scale your server resources when detecting sudden spikes in traffic.

7.Case Study: Click-Under in Gambling Across Various GEOs

• Japan: Top market for gambling and lotteries, high conversion rates, loyal audience.   
• Brazil and Latin America: Love quick registrations and bonuses, inexpensive traffic, large player base. 
• Indonesia, Philippines, Vietnam: Cheap mobile traffic, mobile casinos and slots perform well.   
• Poland, Turkey, India: Lower competition, suitable for testing unique pre-lander designs. 
• Ukraine, Kazakhstan: Historically “gaming-oriented” regions, enjoy betting with minimal verification requirements.
• For detailed insights on any GEO, check out 3SNET’s Market Reviews. These cover local regulations, online casino/betting promotion rules, and audience-specific traits.  

Click-under offers a quick and affordable way to acquire large volumes of traffic for simple, mass-market offers. The key to success is a lightweight landing page, fast analytics (tracker), reliable server, volume-based testing, and reliance on data rather than gut feelings. Focus on key metrics, embrace scaling, adjust strategies that don’t perform, and click-under will deliver profits.