Media Buying: All About Trackers 2024

Publication date: 27 May 2024

3SNET together with analyst and expert Alex Miller finds out what trackers are and how they can be useful for affiliate marketing!

First of all, let’s understand what trackers are and why you need them!

Trackers are powerful affiliate marketing tools designed to collect, analyze and manage advertising campaigns in real time. With a tracker you can track all your traffic information, then analyze and optimize it.

What trackers can do in gambling and betting media buying:

  • Store information on all runs to go back and track links that work;
  • Track the effectiveness of different traffic sources;
  • Identify the most profitable advertising materials;
  • Improve targeting, including determining the most profitable GEOs;
  • Optimize ad spend and accurately measure ROI;
  • Track and block bot traffic;
  • Swap referrals and adjust cloaking.

In the end, all this allows you to maximize the overall effectiveness of your campaigns to generate the most revenue.

Read also on 3S.INFO:

Alex Miller: Today our questions will be answered by representatives of the popular services BeMod, Binom and Peerclick.  Let’s get acquainted and start with the most important thing: tell us about the advantages of your service and priorities in your work.

1 из 3
  • What are your tracker's benefits and work priorities?
    What are your tracker's benefits and work priorities?

    One of the key features of the Tracker is the use of Artificial Intelligence (AI) to distribute traffic. AI analyzes the effectiveness of different offers in real time and redirects traffic to the ones that convert the best, thus increasing the overall effectiveness of advertising campaigns. This feature greatly simplifies the optimization process and helps achieve better results without constant user intervention.

    Our priority is to constantly develop new functionality and improve the old!

    Читать полностью
  • What are your tracker's benefits and work priorities?
    What are your tracker's benefits and work priorities?

    BeMob is a cloud-based tracking solution. This means that a media buyer does not need his own server with a paid license to install the tracker. All you need to do to get started is to register an account. In addition, the cloud tracker allows you to work with any traffic volume.

    Another advantage of BeMob is providing the fastest and most reliable redirects in campaigns. Another advantage of BeMob is that it provides the fastest and most reliable redirects in campaigns. Thanks to the use of Amazon servers located all over the world, redirects occur without delay, regardless of the GEO.

    All statistics are displayed in real time, i.e. as soon as the campaign is launched on the source. To analyze the statistics, there are convenient and detailed reports in the form of tables, “tree” and graphs.

    BeMob provides a large number of rules for campaign management, allowing you to customize traffic distribution by country, device, ISP, etc. In addition, “smart rotations” allow you to customize traffic distribution between paths / landing pages / offers according to the desired scenario.

    In BeMob, you can manage bot traffic using bot detection rules and any of the available filtering types: marking in statistics, redirecting to a specific link, or completely restricting bot traffic access to ad campaigns. Furthermore, BeMob can automatically track invalid traffic using IVT metrics: suspicious displays, frequent visits, fast clicks, etc.

    This service is suitable for both novice and experienced media buyers, and even entire media buying teams. To get started, BeMob offers a free plan with no trial period.

    Detailed documentation, quick start guides, and blog posts can be used to customize the tracker. BeMob also offers free onboarding sessions for people who want to learn all about basic tracker customization.

    If questions arise, users can contact support via a special live chat available on the website and in each user’s account.

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  • What are your tracker's benefits and work priorities?
    What are your tracker's benefits and work priorities?
    1. Click processing speed. The tracker has one of the best rates on the market (a lot depends on speed: conversion rates, ROI).
    2. Binom can handle millions of clicks per day. The new version of Binom2 can handle up to 8 billion clicks per month, depending on the server capacity.
    3. Frequent updates. Updates every 2-4 weeks, all of which can be tracked in the changelog on the website.
    4. Fixed price and the opportunity to save up to 30% if you take a license in packages for 3-6-12 months.
    5. Support. A very strong support team that solves almost all issues related to the tracker. Average support response time is 2 minutes.
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Alex Miller: And now some more specific questions that will help professionals.

Is there a separation in trackers based on traffic source or can your tracker measure any type of traffic?
Peerclick Binom
Арбитраж трафика 2024 все о трекерах с 3snet и Алексом Миллером Peerclick Арбитраж трафка 2024 все о трекерах с 3snet Алексом Миллером Binom
PeerClick Tracker is highly versatile and adaptable, allowing it to integrate and measure any type of traffic. It offers flexible customization via S2S postback and API, giving users the ability to work with a variety of traffic sources without limitations. The tracker measures any type of traffic.
Can your tracker work with IPv6? 
Yes. PeerClick supports IPv6, ensuring that users can track traffic from the latest devices and networks. This enhances media buying capabilities and helps adapt to the ever-changing technology trends in Internet marketing. Yes, it can.

Alex Miller: I’d like to know a little bit more about the databases that your customers can use. 

What databases are used (GEO and device definitions, etc.), how often are they updated, and how well do they match affiliate networks?
Peerclick Binom
Арбитраж трафика 2024 все о трекерах с 3snet И Алексом Миллером Peerclick Арбитраж трафика 2024 все о трекерах 3snet Алекс Миллер Binom
The tracker uses DB-IP databases for geolocation and MaxMind for device identification and other traffic characteristics. Both databases are regularly updated to ensure that the data is current and accurate. This enables effective matching and integration with multiple affiliate networks, providing users with reliable and accurate data to analyze and optimize their campaigns. Uses its custom bases, updating them every 2 weeks. The bases very often coincide with affiliate networks.
Is it possible to use your own bases?
No, because the best and most up-to-date databases are used. No, you can’t use your own databases, but Binom databases cover such a need.

Alex Miller: One more question. Are there any tools for setting up automatic traffic optimization (triggers, signals)?

1 из 3
  • Are there tools to set up automatic traffic optimization (triggers, signals)?
    Are there tools to set up automatic traffic optimization (triggers, signals)?

    BeMob offers a comprehensive set of tools for tracking, analyzing and managing advertising campaigns.

    There are more than 50 metrics to analyze the effectiveness of advertising campaigns, as well as the ability to create your own metrics, manage the type of reports, add bookmarks or markers to the necessary data. Users can also share their reports without giving access to their account.

    Custom conversions can be set up to track various types of conversions (registration, deposit, purchase). Statistics on such conversions are separated and displayed in the appropriate columns.

    BeMob allows you to combat not only bot traffic, but also SPY services. To secure landing pages and limit access to their code, BeMob offers a special protection script, the key to which is individual for each account.

    To work with sources such as Google Ads, Bing Ads, Facebook*, etc., BeMob provides a special pixel for tracking without redirect. This feature helps to avoid redirects to the tracker and send traffic directly to the landing page. 

    Using BeMob, you can also set up API integration with the traffic source, which lets you automatically track traffic costs and avoid manual cost updates. You can also send conversion data to Facebook via the API.

    To streamline the work of entire teams, you can create roles: admins and users. With multi-user access, the account owner has the ability to prohibit/allow certain actions, hide necessary data, differentiate work with the help of workspaces, and much more.

    *Facebook is owned by Meta Corporation, which is recognized as extremist in Russia. The service is blocked by court order.

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  • Are there tools to set up automatic traffic optimization (triggers, signals)?
    Are there tools to set up automatic traffic optimization (triggers, signals)?

    The Peerclick Tracker is equipped with a system of triggers and notifications that allow to automate the process of optimizing advertising campaigns.

    Users can customize the conditions under which certain actions are activated, such as redirecting traffic, changing rates or sending notifications.

    This enables rapid response to changes in campaign performance and increases the overall profitability of advertising activities.

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  • Are there tools to set up automatic traffic optimization (triggers, signals)?
    Are there tools to set up automatic traffic optimization (triggers, signals)?

    Triggers are available, signals will be added!

    Читать полностью

Alex Miller: Tell us about your future plans. What new services, functionalities are you planning to implement? 

Peerclick: We are actively working on expanding the functionality of our tracker, including the SDK for mobile applications. This will allow developers to integrate tracking directly into their apps, improve analytics and optimize ad campaigns. There are also plans to integrate payment systems, which will simplify the billing and accounting process for advertisers and affiliates, making our platform even more convenient and functional.

BeMob: We are also planning to release the SDK, but not very soon. Personal account for advertisers is also in the plans.

Alex Miller: Great! And now the best part – bonuses, discounts, gifts! It’s always interesting to read about them, but it’s even more interesting to try them out! 

Binom Promo Code BeMod Promo Code Peerclick Promo Code
Арбитраж трафика 2024 все о трекерах 3snet Алекс Миллер Binom Арбитраж трафика 2024 все о трекерах с 3snet И Алексом Миллером BeMod Арбитраж трафика 2024 все о трекерах с 3snet И Алексом Миллером Peerclick
The first month is free! And the next month’s payment is 40% off!

 

A 25% discount on any plan and additional functionality (individual functions without switching to another plan) for 1 month. Free month of Basic + tariff
Pick up the bonus! Pick up the discount! Pick up the bonus!

You can find even more different promo codes to help media buyers at 3SNET.co!

We have told you all about trackers and services! Meanwhile, we are already preparing something new and interesting… Follow our news to be the first to read the latest selection of useful tools in affiliate marketing! If you want to be part of such a review, learn something or ask questions – write to us!

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