How to direct traffic to betting and gambling in spring 2025

Publication date: 05 Mar 2025

In the spring of 2025, the gambling industry will continue to evolve amidst various influences, including the expansion of the online segment, legislative limitations, and seasonal fluctuations. Regional disparities play a crucial role, necessitating vigilance concerning local legislative developments and macroeconomic shifts. On 3S.INFO, we’ve collated insights from experts, advertisers, and renowned iGaming brand representatives to identify the critical elements for successfully directing traffic to gambling and betting platforms in spring 2025.

Which GEOs will be in demand in spring 2025?

Selecting the right GEO for betting and gambling advertising campaigns is paramount, impacting ROI and ensuring legal compliance. What trends are currently performing well, what deserves special focus this spring, and what should be phased out?

Alex Miller, expert and analyst at 3SNET, shares his perspective: “No drastic changes are anticipated. Traffic will continue flowing to familiar GEOs:

LATAM: Brazil, Mexico, Peru, Chile, Argentina.
Europe: France, Italy, Romania, Portugal, Serbia.
Asia: Bangladesh (for more insights, refer to the review “How to Direct Traffic to Betting and Gambling”), Kazakhstan, Uzbekistan, and Turkey.
Africa (with limited specificity).
USA.

The cornerstone of success across all GEOs remains consistent: ‘Good brands are indispensable,’ and ‘if there are products and caps, there will be traffic.'”

Further clarifications on various countries:

In Brazil, the conversion rate has declined due to heightened licensing scrutiny, though hopes persist for a recovery. Webs are likely to persist with this GEO given their familiarity.
Thailand remains a complex GEO with unique nuances, but it proves effective with reputable providers and reasonable conversion rates. Stay informed on current developments in Thailand’s betting and gambling scene through our mini-review on 3S.INFO.
The Netherlands faces elevated fraud levels, prompting advertisers to tighten KPIs, diminishing the GEO’s appeal.
While Uzbekistan lacks a plethora of solid offers, its potential as a CIS-traffic source remains promising.

“India and Indonesia appear to have run their course: demand has waned due to a lack of converting products,” concludes Alex Miller.

M88’s predictions for Asian countries. The focus remains on SEA (South East Asia: Vietnam, Thailand, Myanmar, Cambodia, Laos, Indonesia, Philippines, Singapore, East Timor and Brunei, Malaysia). Indonesia and Vietnam are the best performers, followed by Thailand. Interest in China, however, continues to dwindle, making it increasingly challenging to secure traffic.

Fbet (Batery) anticipates surging interest in IN (India) and BD (Bangladesh) driven by major cricket events like the ICC and IPL*. Growth opportunities abound in Tier 1 (e.g., Canada) and Tier 3 (e.g., India, Bangladesh, Kazakhstan). Overall, the spotlight remains fixed on the Asian and Eastern European markets.

*For more details on the most anticipated events to get traffic, read on.

1WIN representatives reported the same GEOs: “There’s nothing unusual here—Asian regions continue to perform steadily. India consistently provides both volume and quality, while Malaysia and Korea demonstrate strong results, including traffic from Facebook*. Turkey and Azerbaijan also merit attention, as these markets are similar and complement each other. We remain hopeful about Argentina’s eventual recovery, as it remains one of the most promising GEOs.

Notably, Korea shows excellent conversion rates, especially for Click2Reg and Reg2Dep, reaching 30% when the funnel is configured correctly. Malaysia also exhibits good conversion rates, maintaining around 20% Reg2Dep. Our SEO efforts in Turkey are also bearing fruit, delivering 15-20% Reg2Dep.

When looking beyond Tier-1 GEOs, advertisers should focus on Far East Asian markets, which closely match Tier-1 standards in terms of potential and audience affordability. South Korea, in particular, can be regarded as a full-fledged Tier-1 GEO, offering great opportunities for media buying. These markets continue to experience robust growth thanks to strong demand and consistent results.”

3S.INFO received an interesting comment on the market situation from another advertiser:

“We’ve encountered stricter regulatory measures in Brazil, Uzbekistan, Côte d’Ivoire, Senegal, and Cameroon, aimed at curtailing gray operators. Authorities are mainly cracking down on illicit payment systems, complicating their operations in the hope of pushing companies toward obtaining licenses.

However, the desire to regulate and the actual ability to do so are two different things. Uzbekistan exemplifies this challenge: after lengthy discussions about licensing, it was eventually banned, only to be reconsidered once again. There’s a likelihood that Uzbekistan will follow Turkey’s lead, creating a state monopoly while prohibiting the activities of other companies.”

According to Alex Miller, Facebook*, PPC/SEO, ASO, and In-App remain among the most effective channels for betting and gambling. “As always, ASO, PPC, and SEO keep rolling out updates with increasing moderation, but webmasters are constantly finding ways to circumvent these barriers,” he explained. “New sources worth exploring this spring include Google Discover, MyTarget, and SMS mailing, which is making a comeback,” the expert added.

M88 also highlighted their findings: “Telegram Ads are gaining popularity.”

Fbet (Batery) representatives spoke about their preferred sources for betting and gambling: “SEO and PPC are our go-to options because they offer the best quality over time. PPC, SEO, and ASO continue to impress with their quality, volume, and conversion rates. In-App results vary widely from team to team, so mastering this source is crucial. One of our primary sources is FB*, which tops the charts in terms of volume but has lately struggled with quality. Currently, we’re experimenting with purchasing traffic from streamers and local influencers, and initial results look promising.”

Organic approaches, particularly SEO and ASO, remain a top priority for 1WIN.

“Since players using these channels are highly motivated and know exactly what they’re looking for, they tend to generate higher LTV compared to other sources,” they clarified.

“PPC has become slightly trickier due to restrictions on branded keywords, which don’t pass moderation anymore. SEO, on the other hand, continues to convert well and brings in quality traffic. The situation with ASO is similar, although many teams have shifted their focus to Tier 1. That said, we’re open to considering their rewards under the pool of countries we operate in. We’ve seen successful In-App launches, provided the funnel is set up correctly. Push notifications haven’t been a focus for us lately, so it’s hard to assess their effectiveness.”

Representatives from another iGaming brand also weighed in: “For betting, SEO is undoubtedly the top priority. A well-crafted, news-oriented resource emphasizing key sporting events, forecasts, and odds tracking will always serve as the strongest bridge between players and bookmakers’ services. Event-driven In-App traffic is another standout option. Given that people spend an enormous amount of time on their smartphones browsing apps, this source is incredibly effective and useful.”

*Facebook / FB service is blocked in Russia by court order.

Where to drive betting and gambling traffic in spring 2025?

Springtime is characterized by numerous major sporting events, such as football championships and the NCAA’s March Madness in the U.S., which can significantly influence betting volumes at bookmakers. What major sporting events are expected in the spring? What will the web be talking about and where will betting traffic be sent?

For India: Indian Premier Cricket League (from March 22, 2025).
Football: Russian Premier League for Russia, and Champions League playoffs globally.
MMA Fights: Continuing to gain traction.

3SNET experts emphasize that “numerous sporting events occur annually; simply consult the calendar.”

Fbet (Batery) recommends focusing on the ICC Champions Trophy cricket, the Indian Premier League, and the 2025 IIHF World Ice Hockey Championship (beginning May 9, 2025).

1WIN echoes the sentiment, highlighting the enduring popularity of the Indian Premier League (IPL), which reliably drives high traffic and strong performance. However, the persistent challenge for affiliates remains the strain on payment systems.

Top games/slots requested by webmasters: Any new additions?

Crash games, including Aviator, consistently rank among the favorites.
For Brazil and LATAM: Plinko and Fortune Tiger retain their appeal.
Among the new ones, Chicken Road is gaining popularity.

Despite this, 3SNET notes that “advertisers are increasingly banning slot-based approaches.”

M88 representatives confirm that Pragmatic Play’s Sweet Bonanza and Sugar Rush remain crowd pleasers.

Fbet (Batery) lists popular slots like Diamonds Power, Coin Strike, Coin Volcano, Sugar Rush, and ubiquitous Crash Games.

Spring presents an opportune time to direct traffic effectively to gambling and betting platforms. Armed with this knowledge, it’s time to select the best offers from casino bookmakers on 3SNET for various GEOs, launch campaigns, and achieve tangible results. Get connected and start driving traffic today!