Odnoklassniki audience in Russia: numbers and features

Publication date: 29 October 2019

The Russian audience of Odnoklassniki amounts to 51 million people meaning that 41.2% of Russia’s population uses this social network. Such statistics was collected by the social network itself.

Women make up 57% of the Odnokassniki audience, and most of them are aged from 26 to 35 years. This age group is also the most numerous with regard to the male audience: 30% of all men on Odnoklassniki are of this age.

51 million people worldwide open the Odnoklassniki app on their mobile devices daily, and 37 million people never use the desktop version. The Russian mobile-only audience of Odnoklassniki amounts to 24 million users.  

Users make 2.2 million voice and video calls daily—7 times more than in 2018.

The number of video views per day is 870 million; users spend 20% more time watching videos than they did last year.

What particularly should be pointed out about 2018-2019 is the fact that users are getting more interested in live broadcasts. The number of live views now amounts to 130 million.

It should also be noted that quite a significant number of users (18% of women and 12% of men) who watch and live stream on Odnoklassniki are in the 56-65 age group.  

Video ad revenue on Odnoklassniki grew 2.5 times compared to 2018. In-app ad revenue increased by 80%. Revenue from promotion of small- and medium-sized businesses doubled.

Recall that this summer the Odnoklassniki social network introduced its own advertising account giving small businesses large opportunities for promotion of their goods and services. The advertising account also helps users, thematic communities, authors, and media find new audiences for their content: music, photos, texts, and videos.