Analytics in Traffic Arbitrage and iGaming

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This section is dedicated to analytics in traffic arbitrage and iGaming. You’ll find expert content on tracking tools, UTM tagging, A/B testing, cross-channel attribution, and other essential elements of data-driven marketing.
Whether you’re running gambling, betting, or other affiliate campaigns, solid analytics is key to improving performance, scaling profitable funnels, and making smart media-buying decisions.

Spain is one of the most successful gambling markets, leading by many indicators. There are …

As in many other sectors, the COVID-19 pandemic has led to a decline in revenues in Europe's gambling sector in 2020 and 2021, but has accelerated the previous online growth trend. The European Gambling and Betting Association…

Slovenia is a European country with a moderate regulation of gambling. Slovenia is in the …

The “trend” which has been dominating 2020 is the coronavirus pandemic. It has outlined new …

Mobile is the most effective channel for engaging audiences In the second quarter 2020, global …

Online ads gain worldwide trust Despite the majority still having a negative attitude towards online …

Initiative agency (part of ADV group in Russia) has analyzed how consumers have to adapt to everyday reality amid temporary isolation. In addition to the Covid-19 pandemic, the world has to deal with the economic crisis. The…

The core gaming audience—gamers who are more willing to pay for games—is millennials. Gamers of …

Search engines are moving forward. On the one hand, they aim at meeting the already …

Mobile apps! What do Russians download? Russians are starting to take paid information, content, and …