Users around the world now tend to trust online ads more

Publication date: 24 Aug 2020

Despite the majority still having a negative attitude towards online ads, fewer people are annoyed with the ads they are exposed to. At the same time, fewer people are using ad blockers, a new study by AudienceProject showed.

The US is the only country among those surveyed where the number of people annoyed with online ads is still increasing.

В каких старанах пользователи не доверяют интернет-рекламе?

From 2016 to 2020, the share of the online population using ad blockers has decreased across all countries surveyed. Today, ad blockers are being used by less than one-third of the online population in the Nordics, 48% of Germany’s online population, 41% in the US and 36% in the UK.

доля пользователей, у которых установлен блокировщик

In most countries, more than half of the online population finds that the online ads they are exposed to are irrelevant to them. Finland is holding the lead in this regard with 77% of its online population sharing this opinion.

В Каких стрнанах пользователи считают интернет-рекламу нерелевантной?

Earlier, in February 2019, Yandex for the first time recorded a decline in popularity of ad blockers in Russia. The share of Russia’s online population using ad blockers decreased by 1.7% year-on-year as most websites are now abandoning annoying ad formats.

The study by AudienceProject is based on more than 14.000 individual survey respondents across seven countries: the US, the UK, Germany, Denmark, Sweden, Norway and Finland.

Did you like the article?

Share it with your friends via favorite social media

Read more

Winter is coming! But we have prepared for it! On 3SNET website we’ve gathered all …

In addition to the well-known game formats, operators are constantly looking for new ways to …

So many interesting things are waiting for spectators and sports betting fans in December 2024! …

In 2023, 3SNET’s “Media Buying: All About Ad Networks” project gathered feedback and advice from …

Do you have Wi-Fi? Perhaps one of the most common questions heard today in modern …

How to run betting and gambling So many interesting things happened in gambling and betting …

In 2024, Google has made several significant updates that affect the traffic attraction and promotion …

The mobile application market is one of the fastest growing industries in the media content …

November 2024 will be very interesting for the betting promotion! Sports fans can look forward …

All over the world, gambling is closely monitored by official authorities. In some countries, all …