Search Marketing

#search

This page gathers materials dedicated to search traffic in arbitrage and the iGaming industry. It covers organic and paid traffic sources, keyword research, Google and Bing ranking specifics, and approaches to promoting offers via search. Case studies, analytics tools, and scaling tips are also published.

In 2020, Google made 4,500 changes to the search engine: changes in ranking, user interface …

Google has already blocked 3.1 billion ads In 2020, Google blocked 3.1 billion ads that violated the company's rules. The number of remote ads increased by almost 15%, and the company deleted 2.7 billion ads last year.…

Yandex is certified under international standards Yandex has become the first Russian company to pass …

Former senior vice president for advertising and commerce at Google Sridhar Ramaswamy is getting ready …

Search engines are moving forward. On the one hand, they aim at meeting the already …

Yandex.Direct Optimizes Search Traffic Bidding In May, Yandex.Direct will introduce a new bidding optimization technology …

Rookee analysts together with Babkee technology developers have studied how the position of a company’s website in Yandex search results depends on customer reviews received by this company. In November 2018, Yandex announced the latest update for…