Artificial intelligence will set up bids in Yandex search

Publication date: 29 Apr 2019

Yandex.Direct optimizes bets for search traffic
In the second half of May, Yandex.Direct will begin optimizing the purchase of conversions in the Manual bid management on search. The algorithm will be predicting the conversion probability and, depending on the forecast, will either increase or decrease the bid for a small amount of traffic.
This will make it easier for advertisers to win the bidding for high converting traffic and to save money in case of a low conversion probability.
Depending on the conversion probability, advertisers will be able to pay less for some clicks and a bit more for others with the same request. The monthly budget will remain unchanged, but the conversion rate will increase.

Vertical video ads now available on Odnoklassniki
A new format of video content—vertical videos—is now available to users and advertisers on Odnoklassniki. Now authors, mass media, and advertisers can post vertically formatted videos, and they will appear as vertically formatted videos in users’ news feeds, without black bars on the side.
Vertical videos take up more screen space, capture more attention, and give a better watching experience. As a result, authors and advertisers get more feedback from users. The new format is available to all clients of myTarget ad platform.

Did you like the article?

Share it with your friends via favorite social media

Read more

In November 2023, Telegram’s audience reached 800 million monthly active users.  Thus, about one in […]

November 2023 surprised and delighted with a variety of gambling industry news! The most important: […]

Don’t miss the opportunity to attend the most exciting events of December 2023! On the […]

On 30-31 May, MAC’24 Conference will take place in Yerevan, Armenia. Tickets for MAC’24 Conference, […]

On 15-17 January, Affiliate Summit West 2024 will take place in Las Vegas. It is […]

Affiliate World Dubai is a two-day conference that will take place on 28-29 February 2024 […]

On 24-27 February in Portugal will be held TES Affiliate Conferences 2024, one of the […]

On 6-9 February, iGB AFFILIATE 2024 will take place in London. This is one of […]

On 6-9 February, London Affiliate Conference 2024 will take place in London. This is one […]

On 1-2 July 2024, SBEA+ (Sports Betting East Africa+) will take place at Kabira Country […]