Analytics in Traffic Arbitrage and iGaming
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This section is dedicated to analytics in traffic arbitrage and iGaming. You’ll find expert content on tracking tools, UTM tagging, A/B testing, cross-channel attribution, and other essential elements of data-driven marketing.
Whether you’re running gambling, betting, or other affiliate campaigns, solid analytics is key to improving performance, scaling profitable funnels, and making smart media-buying decisions.
Spain is one of the most successful gambling markets, leading by many indicators. There are …
Slovenia is a European country with a moderate regulation of gambling. Slovenia is in the …
The “trend” which has been dominating 2020 is the coronavirus pandemic. It has outlined new …
Mobile is the most effective channel for engaging audiences In the second quarter 2020, global …
Online ads gain worldwide trust Despite the majority still having a negative attitude towards online …
The core gaming audience—gamers who are more willing to pay for games—is millennials. Gamers of …
Search engines are moving forward. On the one hand, they aim at meeting the already …
Mobile apps! What do Russians download? Russians are starting to take paid information, content, and …
