Analytics in Traffic Arbitrage and iGaming
#analytics
This section is dedicated to analytics in traffic arbitrage and iGaming. You’ll find expert content on tracking tools, UTM tagging, A/B testing, cross-channel attribution, and other essential elements of data-driven marketing.
Whether you’re running gambling, betting, or other affiliate campaigns, solid analytics is key to improving performance, scaling profitable funnels, and making smart media-buying decisions.
Spain is one of the most successful gambling markets, leading by many indicators. There are …
Disqo framework conducted an independent study in the autumn of 2021 and evaluated the potential …
Experts from various analytical companies and services have estimated how much money users from different …
Slovenia is a European country with a moderate regulation of gambling. Slovenia is in the …
In 2019, the global online gambling market amounted to $ 4.583 trillion dollars. In 2026, …
Mobile is the most effective channel for engaging audiences In the second quarter 2020, global …
Online ads gain worldwide trust Despite the majority still having a negative attitude towards online …
Initiative agency (part of ADV group in Russia) has analyzed how consumers have to adapt …
