Publication date: 14 September 2025
Peru has been demonstrating some of the highest growth rates in online gambling market within LATAM for several years now. Rapid development of mobile internet, large-scale adoption of smartphones, high interest in sports betting and casinos create a unique ecosystem for both local and international gaming operators. On 3S.INFO we analyze everything thoroughly for affiliates: legislation and regulator’s functions, popular brands, promotion and work with target audience.
This content serves informational purposes only. We do not endorse violations of local laws or service policies. Please familiarize yourself with local regulations and comply accordingly!
Why should you consider Peru for iGaming promotion? The market here has evolved from a “Wild West” scenario to civilized regulation in just a couple of years. A few years ago, Peru was more like a testing ground without any guarantees or protections. Nowadays, however, we see the emergence of clear rules: specific licenses are being issued, there’s state control, transparent taxation. At the same time, the niche remains largely untapped. This is one of those rare moments when you can quickly claim your spot before giants with huge budgets arrive on the scene.
Let’s figure out what’s legal in Peru and where you might risk getting banned. Many people are used to the fact that gambling regulation in Latin America is chaotic and unpredictable. But Peru stands out as an exception, where the iGaming market has rapidly developed into a clear licensing system.
Peru became the first country in LATAM to follow Europe’s path by introducing comprehensive regulation. In July 2022, Law No. 31557 was adopted, clarifying who and how could operate in online gambling and betting. By 2023, subordinate acts had already appeared and initial licenses were granted. Starting February 1, 2024, real issuance of licenses began for online casinos and betting.
The main regulator is the Ministry of Foreign Trade and Tourism of Peru / MINCETUR. It is the body responsible for issuing licenses, monitoring traffic, and blocking illegal online casino and bookmaker websites.
A license in Peru can be obtained by any company which:
Licenses here are divided according to verticals: separately for online casinos, separately for betting, but it is possible to obtain both. Validity period — 6 years, renewable.
License cost is $160,000 USD. Tax obligation for operators is 3% of GGR (Gross Gaming Revenue) plus VAT of 18%.
The register of blacklisted domains is regularly updated, and MINCETUR works swiftly. Payment systems also stay vigilant: banks block suspicious transactions, disable grey payment gateways, while crypto increasingly serves as a way to circumvent restrictions. However, if you’re looking to play big — get a license, otherwise you’ll have a short run.
Peru is already full of both international giants and local players who have quickly adapted to the new market.
Among the international ones, Betsson, Bet365, Betfair and Codere stand out immediately. They entered seriously: purchased licenses, created Spanish-language websites, hired local support teams, invested advertising budgets and integrated with local sports clubs.
Local brands aren’t lagging behind either: Intralot de Peru, Te Apuesto, Apuesta Total. They have strong offline locations, good connections with banks, often better conditions for local players. Although sometimes they fall behind technologically, their websites may not be very user-friendly, mobile apps rated only average, but their traffic remains stable.
According to data from the Blask service (September 2025), the top 10 online casinos and bookmakers in Peru include:
By the way, if you’re interested in the creation story of Blask, its secrets and hidden tricks, read the interview with founder and investor Dmitry Belianin.
Firstly, let’s understand what the Peruvian market looks like and why there’s genuine potential here.
The Republic of Peru is located in South America, on the Pacific coast. The country’s population exceeds 34 million, and it’s predominantly young and urban. Over 75% of the population lives in cities with reliable internet access, and the main traffic hubs are Lima, Arequipa, Trujillo.
The primary language is Spanish.
The official currency is the Peruvian Sol (PEN).
But most importantly, it’s about mobile internet and smartphone penetration. If the markets in Russia and Europe are already oversaturated, with every second person having seen ads from 20 bookies, then in Peru the audience is still ‘warming up’. Currently, more than 70% of Peruvians are already online via smartphone, and among young people this figure reaches almost 95%. And yes, they’re all active on social networks like Instagram*, Facebook*, TikTok, and, of course, WhatsApp.
Here, it’s really easy to gain access to a solvent audience that’s just learning how to make deposits and get accustomed to online games. Moreover, they’re not afraid of new brands. If your website/app looks modern, offers support in Spanish, provides quick payouts, and throws in a couple of bonuses, you’ll be riding high.
Gambling isn’t novelty here: the first legal casinos opened back in late 1970s, followed by game halls and betting. While much of the activity remained “offline” for a long time, the past couple of years (since 2022) saw a boom in online casinos and betting. Local authorities finally realized that this market couldn’t be stopped. It was easier to legalize it and earn taxes.
. Brief History of Gambling and Betting in Peru
Local players represent a very “warm” audience. They love sports (especially football, volleyball, basketball), perceiving gambling not as a “sin,” but rather as part of life. Young people are genuinely enthusiastic about mobile products, especially live betting and esports. Unlike, say, Brazil, Peruvians are not inclined to spend huge amounts. They prioritize steady payments, bonuses, deposit simplicity and instant withdrawals.
It’s crucial: Peruvian players enjoy “testing” brands. They frequently try out multiple platforms simultaneously, searching for the easiest withdrawal process and bonus offerings. To retain traffic, focus on customer support, localization and honesty.
It’s important not only to know who your player is, but also how to engage them effectively. An average player in Peru is typically a man aged 21–40, living in the city, with above-average income. However, younger audiences are also actively engaging in mobile games. Their numbers are increasing, and they tend to be more loyal towards new brands.
Social media is extremely popular in Peru. Instagram* and Facebook* are classics, but TikTok and WhatsApp truly generate revenue. That is particularly effective when working through influencers or launching creative videos. Streaming and integrations with local sports clubs also yield results.
Content marketing, blogs, Telegram channels are ideal options for niche products or loyal communities. The simpler the language, the closer the offer resonates with everyday life, the better the response will be.
The social networks Facebook and Instagram have been blocked in Russia by court order.
No surprise here: sports betting is the absolute leader. Football, basketball, volleyball, esports. About 70% of the entire market consists of sports betting.
Online casinos are growing faster than anything else: slots, live games, table games. This field is practically open, enter with any offer, just adapt to mobile devices.
According to Blask service data (September 2025), the top 10 slots/games in online casinos in Peru include:
Learn more about online games and ways to attract players to casino websites in the article “Online Slots: What’s Converting and Where’s the Traffic?”
Esports is also trendy, especially among younger audiences: Dota2, CS:GO, LoL. Lotteries and bingo are more of an “older crowd” thing, but they generate turnover and often serve to retain customers and upsell other products. Virtual games are interesting because they allow users to avoid disclosing personal information, quickly make profit without going through lengthy verification processes.
One of Peru’s key features is its well-developed ecosystem of local payment solutions. Popular methods include PagoEfectivo, SafetyPay, direct bank transfers (via BCP, Interbank, Scotiabank, etc.). Everyone loves paying instantly from their mobile device without unnecessary confirmations.
International payment solutions such as Skrill, Neteller, PayPal function, but they are primarily used by advanced players. Cryptocurrency is gaining momentum. If your site/offer supports deposits in BTC, USDT, and offers quick withdrawals, conversion rates will be above average.
In the iGaming industry, the correct selection of Local Payment Methods (LPMs) is critical. An error at this stage leads to direct financial losses in payout processing. 3S.INFO features an up-to-date overview of effective LPMs for 2025, including an analysis of regional specifics, key trends, and potential limitations.
According to experts’ forecasts, by 2026, the market will grow to $1 billion. Average revenue per user (ARPU) increases annually by 12–17%. In the coming years, hybrid models combining CPA + RevShare will become more common, and many local offers will start competing more actively with European counterparts.
It seems like the market is already saturated with top brands, but in reality, competition is only growing, and the media buying niche is still quite wide.
Not many licenses have been issued yet, grey projects are blocked and demand for traffic continues to rise.
CPA schemes ($25–$60 per deposit), RevShare (20–35%), mixes with bonuses for leads and exclusives for strong media buyers — all these options are available right now. Often happens like this: drove 1000 leads, received RS + volume-based bonus and got an exclusive deal for the next month.
For affiliates, various niches are open: female audience (tournaments for women), esports, loyalty and gamification (missions, tournaments, quests).
Spanish content is a must-have, Creole can also be in demand, especially if targeting rural areas or niche products.
The main advantage currently is minimal competition in new verticals, quick start, and the opportunity to secure your share of the market before heavyweights arrive. Years 2024–2025 are ideal for entering, especially in segments like crypto-casino, live-games and esports.
Peru represents not only an opportunity but certain risks as well. The regulator may tighten regulations at any moment, impose stricter advertising rules, or introduce new taxes. Technical risks (domain ban, payment gateway ban, prolonged KYC procedures) are standard for LATAM, but here they can be resolved with a thoughtful approach.
If you’re serious about driving traffic or launching your project in Peru, here’s what you definitely need to consider:
Peru today isn’t just another “LATAM”. It’s a genuinely developing and promising market for iGaming, bookmaking and online casinos. Everything is present here: clear regulations, rapidly growing audience, diverse payment solutions and low entry barrier for newcomers.
If you want to quickly enter the market, differentiate from competitors and reap profits, act now. The longer you wait, the higher the barriers to entry, the more expensive the traffic becomes, and the stricter the regulations. Choose the best gambling and betting offers in Peru from 3SNET and move forward! The best time to start is right now.
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