How to promote gambling and betting around the world: Summer 2022

Publication date: 07 Sep 2022

Summer is a hot season not only for leisure, but also for productive work. Business doesn’t stop for a minute, therefore new legislation, ideas and initiatives in the gambling market are generated even on the hottest days. What new things happened in the summer of 2022 to promote online betting and gambling around the world?

Civilized Europe is ready for anything for legal betting and gambling

Licensing in Germany is going slowly. At the end of the summer, only the ninth online slots license was issued in the country. Solar Operations Limited will accept online betting at As a reminder, Germany’s new online gambling legislation came into force on 1 July 2021. In particular, a betting limit of €1 has been introduced for online slots with a tax of 5.3% of turnover.  How to promote gambling and betting in Germany: all the details about the market in a 3SNET review.

In Albania, sports organizations are demanding the legalization of betting (online and offline betting exclusively). Gambling was banned in the country in January 2019, with only a few operators being allowed to operate. Notwithstanding these measures, in recent years there has been an increase in the number of illegal gambling establishments in Albania. Sports federations and the Olympic Committee (ANOC) suggest that local and foreign legal gambling companies should be allowed to operate and the funds should be used for the development of sports.

In Ukraine, the legalization process is ongoing. KRAIL (Ukrainian Gambling and Lottery Regulatory Commission) has joined the International Association of Gaming Regulators (IAGR). This provides additional opportunities for partnership building. Interestingly, KRAIL was accepted into the association without paying a membership fee. Read about the history of gambling development and promotion, all about betting and gambling promotion for Ukraine in our review!

Cyprus is creating a gambling academy!  The National Betting Authority of Cyprus will open a new training facility that will offer classes and seminars. The classes are designed for those involved in betting and gambling. All training materials will be prepared by experienced expert lecturers. The main objective of the Cyprus Gambling Academy is to improve the industry and counteract illegal activities. 

Spaniards continue to actively gamble! According to the Spanish Directorate General for the Regulation of Gambling (DGOJ), in 2021 one Spaniard spent an average of €43.58 per month on gambling. During the year, online gamblers from Spain spent on average €523 on gambling and betting. The largest number – 1.13 million players – make online betting, 656.6 thousand people play in online casinos, 335.7 thousand in poker and 101.7 thousand players in bingo. The top spenders on gambling are players aged 36 to 45. Of the total number of players, 82.7% are men and 17.3% are women.  If you want to know all about gambling in Spain, read our review.

Gambling Asia: how to promote betting and gambling

New gambling legislation has come into force in Singapore. In particular, the Gambling Regulatory Authority (GRA) began operating on 16 August. The new body will issue and renew licenses, revoke them if necessary and impose fines.  It is now possible to obtain several types of gambling licenses in Singapore: for different types of slot machines, certain types of betting operations and lottery activities. Besides, penalties for taking part in illegal gambling or organizing it have been increased: a fine of up to 500 thousand Singapore dollars (356 thousand American dollars or 21.4 million Russian roubles) plus imprisonment for 7 years.

Betting and gambling in South America: overtake and outstrip!

Peru has signed a law to regulate online gambling and sports betting! The Ministry of Foreign Trade and Tourism (Mincetur) will be in charge of the industry. There will be a 12% tax on net income from online gambling and betting. Approximately 155 million New Peruvian soles (about $40 million) are expected to be collected annually. 40% of this amount will be spent on tourism and 20% will be used to rehabilitate gambling addicts as well as for social policy projects of the government. Officials separately specified that Peru’s regulatory framework is set up comprehensively, as in Colombia, Mexico, Argentina, large parts of the US and Europe.

There’s a new president in Colombia along with new ideas to promote betting and gambling! The head of state, Gustavo Petro, has prepared a draft proposing a lower tax rate (all gambling is now subject to a 20% tax) on winnings in betting on dog racing and horse racing. Meanwhile, Colombia’s regulated gambling market is steadily thriving. In the first six months, 17 licensed online operators have remitted 113.7 million Colombian pesos (about $25,500). According to Colombian regulator Coljuegos, this is a 30% increase on the same period last year. “Our country has a large portfolio of regulated games that will allow us to become a benchmark in Latin America,” said Coljuegos head César Augusto Valencia.

What other interesting things are happening in South America:

US and Australian gambling: money is everything!

A project to legalize cryptocurrency betting has been brought up for discussion in Australia. It is expected that players will be able to place bets on the same platform separately for both fiat currency and cryptocurrency. Furthermore, strict identification requirements are envisaged: confirmation of the cryptocurrency wallet address and withdrawal of winnings only there. Monthly crypto deposit limits of 2, 000 AUD (1.3 thousand USD) per year with a maximum bet of 5, 000 AUD (3.5 thousand USD) per month could also be introduced.

Nevertheless, 70% of Australians oppose gambling advertising on TV. Only 11% disagreed with the need to ban gambling advertisements on TV, according to the poll, which was conducted by the Australian Strategic Policy Institute. Nielsen Media Research specifies that the Australian gambling industry spent about $196.9 million on advertising in 2021.

Now, let’s look at some interesting figures on gambling and betting advertising budgets in the US. A study by BIA Advisory Services confirmed that US gambling operators in the US will spend an estimated $1.8 billion on advertising their services in 2022. This is an 80% increase on the year before.  BIA experts predict that the online gambling sector will grow at a compound annual growth rate of 15.9% from 2022 to 2026. Most of this growth is due to expected legalization in the state of California coming in 2024.

Once again, money is the proof of the effectiveness of legalization. US gaming industry revenues in the 2nd quarter of 2022 were $14.81 billion. That’s an 8.8% increase over the 2nd quarter of 2021. Online gaming also continued its growth trend, up 34% year-on-year ($1.21 billion in revenue). For all the data on how betting and gambling is growing in the US, check out our review. 

Wanna stay up-to-date with news and highlights of the gambling industry around the world? Wait and read the latest Reviews on 3SNET!

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