YouTube cuts down on advertising opportunities

Publication date: 27 Aug 2019

Paid advertising limited to 44 languages
Google has made it impossible to place paid advertising on YouTube in a number of languages.
Content in Belarusian cannot pass moderation due to a norm that was introduced in 2018. The rules imply that all videos have to be manually reviewed by moderators for hate speech and fake information. Google, however, refuses to hire moderators who could review content in languages that are currently listed as unavailable.
The issue applies, for example, to Tatar, Bashkir, Kyrgyz, and Tajik. Moderators can review videos in 44 languages, and the above-mentioned languages are not included on the list, unlike, for example, Russian and Ukrainian.
A specialist familiar with how Google Ads works explained that there is an unofficial way to bypass the requirement—choose “all languages” in targeting settings.

No more targeted ads on videos aimed at kids
YouTube is planning to stop showing targeted ads on videos kids are likely to watch. It is still unclear how YouTube is going to implement the idea and define which videos are directed at children and which are not.
According to analysts, the decision could cut the platform’s ad revenues by 10% that would result in losses of about $50 million a year. Earlier, YouTube updated its recommendation algorithm for videos that are aimed at children. Comments on popular channels for kids were disabled in March.

Copyright owners can no longer monetize pieces of content
YouTube has introduced a change to its policy regarding manual Content ID claims. Copyright owners will no longer be able to monetize videos with very short or unintentional uses of their music via Manual Claiming tool.
Earlier, they could seize money from creators by claiming copyright even on those videos where copyrighted content appeared very briefly. YouTube decided to put an end to this injustice.
The change applies only to claims submitted manually. YouTube’s Content ID match system will continue scanning videos to detect cases of copyright infringement. Copyright owners will keep their right to forbid monetization of their content or block videos that infringe copyright.
The change will come into force in mid-September and will apply to all new manual claims.

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