VKontakte removes likes, Odnoklassniki makes statistics available

Publication date: 07 Aug 2019

Odnoklassniki gave access to profile statistics
Users of Odnoklassniki whose accounts are verified and tagged with a blue tick got access to statistics of their profiles. Previously, statistics were available only to groups. Now users are able to track inflow / outflow of subscribers as well as audience reach, engagement, feedback, socio-demographic characteristics, detailed actions with publications (views, likes, comments, reposts, redirects), complaints and hiding of posts.
The feature is available in the web interface of Odnoklassniki, in the mobile version of the network, and in the mobile apps for iOS and Android.
Earlier, Odnoklassniki introduced its own Advertising account for small and medium-sized businesses as well as ordinary users. It allows users to find their audience on the network.

VKontakte removes likes
Vkontakte has started to hide the number of likes a post receives for users.
The social network is currently testing several options for how posts appear in News Feed. One of the options is without the number of likes and reposts. VKontakte technical support said that the new feature is being tested with a small group of people. “Initially, likes were a way of communication between the author and the reader, but over time, users started to perceive them as metrics to measure the quality of content,” Andrei Zakonov, the head of growth and research at VK, explained.

Did you like the article?

Share it with your friends via favorite social media

Read more

In the gambling and betting verticals, advertising drives growth, but not all iGaming advertisers can …

Meet Elena Rzianina, CEO and Founder of Lenkep Recruitment, on iGaming Heroes at 3S.INFO. What …

Documentaries about casinos and bookmakers are popular because they unveil the behind-the-scenes world of gambling, …

The iGaming market is flourishing, attracting players of various levels — users, partners, traffic specialists, …

Various methods exist for promoting online betting and gambling, each with differing levels of effectiveness …

In the first part, “What is Click-Under Advertising and Who Needs It?”, we covered the …

June 2025 saw a significant shift in the gambling industry, with some countries tightening controls …

Gambling is regulated in many countries worldwide. It may be banned entirely, permitted fully, or …

Affiliate marketing in gambling relies on trust and clear agreements: traffic exchanged for CPA. But …

Today, in our section of short interviews with affiliate marketing stars on iGaming Heroes at …