TikTok is ready for new records

TikTok готов к новым рекордам

Publication date: 15 Nov 2021

The number of active TikTok users around the world is growing exponentially, even though it has been banned in India, previously one of the most rapidly growing markets. Thus, according to data from AppAnnie research, the app is significantly outpacing its competitors.

According to analysts, TikTok will have more than 1.5 billion monthly active users in 2021. TikTok can achieve this result in just 34 quarters. In comparison, it took WhatsApp 41 quarters from its launch.

Experts predict that TikTok will break two more records in 2022, with global downloads of the app exceeding 3 billion. Users will spend $9 billion on the social network on iOS and Google Play, driven by in-app purchases.

TikTok’s global growth could gain time away from streaming video providers and attract significant advertising resources through its wide reach and deep user engagement.

TikTok_global_trends_ads

Overall, the entertainment app market is expected to grow to $12 billion by 2022. Subscriptions will double that growth from 2020. Moreover, the market for social apps on mobile devices is projected to grow to $9 billion in 2022 (82% more than in 2020). In doing so, TikTok, Twitch and BIGO LIVE will rank in the top 3 in terms of global consumer spending.

Let us remind you that other researchers – platform Disqo – previously found that older and wealthy people spend as much time on TikTok as younger and less affluent people. 53% of those surveyed with incomes of $150,000 or more visit the platform daily. Almost one in three respondents (29%) believe that there are interesting projects in TikTok.

Did you like the article?

Share it with your friends via favorite social media

Read more

Winter is coming! But we have prepared for it! On 3SNET website we’ve gathered all …

In addition to the well-known game formats, operators are constantly looking for new ways to …

So many interesting things are waiting for spectators and sports betting fans in December 2024! …

In 2023, 3SNET’s “Media Buying: All About Ad Networks” project gathered feedback and advice from …

Do you have Wi-Fi? Perhaps one of the most common questions heard today in modern …

How to run betting and gambling So many interesting things happened in gambling and betting …

In 2024, Google has made several significant updates that affect the traffic attraction and promotion …

The mobile application market is one of the fastest growing industries in the media content …

November 2024 will be very interesting for the betting promotion! Sports fans can look forward …

All over the world, gambling is closely monitored by official authorities. In some countries, all …