Russian users have got addicted to watching short videos
short videos

Publication date: 14 Apr 2021

About a half of the Russians think that short videos like “Stories” on Instagram, YouTube and TikTok videos, short episode series (10-15 minutes long) are the option for modern people living their frenzy fast life. 65% of young people of Russia support this opinion, states VSIOM (Russian Public Opinion Research Center). 69% of respondents have been permanent users of such services for the last 6 months. They usually watch videos on the public transport (21%), at the table – eating (19%), at home (16%). As analysts say, the frequency hasn’t changed 48 % (33% of the population in Russia) tend to do this as often as they did before, 18% are sure that they do it more often, 30% think that they watch videos more seldom. The time spent on watching has not changed for 47%, while 38% have been spending less time enjoying short films for the last half of a year. 12% showed an increase. 10% of the latter are the group of 18-24 y.o. A very time consuming habit is watching the videos. More than 94 bn hours were spent on watching mobile videos, on average, 3.5 hours a day. It is a 40% growth in comparison to 2019 according to App Annie. Average daily time spent on videos is 16.5 hours, which is a 215% rise as compared to the last year.

Did you like the article?

Share it with your friends via favorite social media

SUBSCRIBE Enter your email to get
weekly news

    Read more

    About the Russian Men’s Volleyball Cup in Memory of Konstantin Kuzmich Reva The Russian Men’s […]

    All gambling is officially banned in Turkey. The authorities have abandoned tax collection in favor […]

    On 14 and 15 December 2022, the Balance Cryptoforum will be held in St. Petersburg. […]

    LinkedIn, the business social network, was launched in 2002 and according to the service itself […]

    The annual Sports Betting East Africa+ Summit will take place from 13-14 July 2023 in Kampala, […]

    The annual Sports Betting West Africa Summit will take place from 23-25 August 2023 at […]

    The annual BiG (Betting & iGaming) Africa Summit event will take place on 30 – 31 […]

    The Gaming Expo Francophone Africa (GEFA) to be hosted at Barceló Anfa Casablanca from 8 – […]

    On 20 November 2022, the FIFA World Cup kicks off in Qatar. It is a […]

    At the end of the year, it is customary to sum up the results, which […]