Publication date: 19 September 2019
According to the Deloitte survey, which polled 1,600 Russian users, about 44% of respondents block internet advertising: 16% of respondents block ads on PCs only, 2% of respondents block ads on smartphones only, and 26% of respondents block ads on both devices.
In 2019, the share of desktop users who block ads increased by 6 percentage points year-on-year to 42%. 14% of respondents are planning to start blocking ads, 19% of respondents are unaware of internet ad blocking, 25% of respondents don’t want to block ads.
Among smartphone/tablet users:
Experts believe that the Deloitte survey overestimates the share of those Russian users who block ads (about 20%). OMD OM Group says that only from 2% to 7% of ad traffic is blocked in Russia that is far from being an acute problem.
Share it with your friends via favorite social media
Understanding the available payment systems in a country is critically important for both users and …
To ensure that a gambling or betting email is opened, the subject line should spark …
Certain platforms and services have been blocked in Russia after being found to violate Russian …
How to thrive in an unfamiliar industry and climb from customer support to business development …
The legal status of online casinos in Russia is very clear: organizing and conducting games …
We have prepared a comprehensive guide on the legal status of gambling in Russia and …
For iGaming funnels, video on VKontakte has long ceased to be just a “warm content.” …
How to make money flow effortlessly even amid unexpected events, what does calculated risk mean …
1CUPIS is a mandatory component of legal betting in Russia and a multifunctional fintech platform. …
In the 3S.INFO iGaming Heroes series, we highlight Dmitry Arabuli, CEO of Tonybet. This is …
