Publication date: 19 September 2019
According to the Deloitte survey, which polled 1,600 Russian users, about 44% of respondents block internet advertising: 16% of respondents block ads on PCs only, 2% of respondents block ads on smartphones only, and 26% of respondents block ads on both devices.
In 2019, the share of desktop users who block ads increased by 6 percentage points year-on-year to 42%. 14% of respondents are planning to start blocking ads, 19% of respondents are unaware of internet ad blocking, 25% of respondents don’t want to block ads.
Among smartphone/tablet users:
Experts believe that the Deloitte survey overestimates the share of those Russian users who block ads (about 20%). OMD OM Group says that only from 2% to 7% of ad traffic is blocked in Russia that is far from being an acute problem.
Share it with your friends via favorite social media
The betting market in Latin America is developing at a rapid pace and becoming one …
3S.INFO has compiled a selection of the best books on betting. This useful and engaging …
iGaming in Asia is rapidly evolving thanks to technological innovations, mobile platforms, live betting, and …
How did experience and many years of development in the gaming and gambling industry contribute …
Which bookmakers are the best in the world? Choosing a bookmaker should be based on …
An affiliate license is an official document or registration confirming the right of a partner …
How to fail all job interviews but lead one of the strongest teams in affiliate …
Which betting companies are included in the ranking of the best bookmakers in Russia? The …
In media buying, a tracker (Traffic Distribution System, TDS) is a fundamental component of the …
Why has the problem of gambling addiction become important in 2025? In all CIS* countries, …
