Soon the Internet will become primarily mobile

Publication date: 16 Jan 2019

GfK has analyzed Internet penetration in Russia. According to the research company, the share of users who access the Internet exclusively via their mobile devices reached 35 percent by the beginning of 2019. A year ago, the share of mobile-only Internet users was almost twice lower—18 percent.

‘In the nearest future, the Internet can become primarily mobile and only secondarily desktop that will change priorities in the development of digital products, communications, and advertising. Producers, retailers, and content providers already should make sure that their current products are ready for mobile users,’ Head of Media Research Department at GfK Rus Sergey Ketov commented on the situation.

Overall, the share of mobile Internet users in Russia has reached 61 percent this year. In 2018, the indicator was at 56 percent. It is also worth noting that smartphone usage is growing rapidly while that of tablets is declining.

The overall Russian Internet audience has amounted to 90 million people this year that is 75.4 percent of Russians above 16 years of age and 3 million people more than in the previous year.

According to the research, the Russian Internet audience has been growing slowly in recent years.This growth is mainly due to the older generation. Among young and middle-aged people, Internet penetration is close to its maximum.

Понравилась статья?

Поделись с друзьями в любимой соцсети

SUBSCRIBE US Enter your email to get
weekly news

    Read more

    The AAiG Summit 2022 will take place on 17-18 November 2022 in Dubai, UAE. For […]

    PI LIVE, Affiliate & Performance Marketing Conference 2022 will take place on 18-19 October in […]

    In the summer of 2022, Russians started spending less time on social networks but more […]

    The betting market in Russia is not just recovering, it is growing rapidly. After the […]

    The SBC Summit Latinoamérica 2022 will take place on 1-3 November 2022 in Miami. The […]

    The Global Gaming Expo conference will be held in Las Vegas on 10-13 October. Global […]

    The Telegram messenger is becoming “the leading and most important communication channel”. This trend emerged […]

    The Traffic Summit is a two-day digital marketing event that will take place in Istanbul […]

    About the Rugby World Cup The Rugby World Cup is an international tournament featuring the […]

    According to experts, the use of mobile devices is already prevalent around the world, with […]