The future of e-commerce or what the audience is afraid of

Publication date: 06 Feb 2019

Mobile shopping is growing exponentially. Over the past two years, Russians started making purchases on their mobile devices one and a half times more often that can be said about people of all ages, GfK’s research shows.

Перспективы e-commerce или чего боится аудитория

The Russian e-commerce market, however, still has growth potential. In the U.S., where digitization started much earlier, more than half of buyers already use smartphones to shop online, and age dependencies have already become easy to trace. It is no surprise that the older generation is more conservative and uses smartphones less. That is confirmed by GfK’s FutureBuy study.

Перспективы e-commerce или чего боится аудитория

Considering that younger users shop on their smartphones in close to 100% of cases, it is the older generation who can further expand the e-commerce market. If the U.S. market should already be working with baby boomers, the Russian market should start getting ready. What is stopping people of ripe age from using smartphones to choose and buy goods?

Перспективы e-commerce или чего боится аудитория

As GfK’s research conducted in the U.S. shows, concerns about personal information security are the main obstacle to shopping via mobile.

Whom do consumers trust the most? Online Market Intelligence company asked Russian Internet users this question. The survey findings show that half of respondents trust banks, government institutions go slightly behind, while online stores come the last but one in this kind of rating.

Перспективы e-commerce или чего боится аудитория

What is also important is that people of the older generation are more cautious in all situations. What are they afraid of? The answer to this question can help to create ads for cautious customers.

Перспективы e-commerce или чего боится аудитория

The above-mentioned options cover almost all possible answers. Those were only 1.5% of respondents who chose an “Other” option. At the same time, there were quite many people who had never been concerned about personal information security: 8.6% of all respondents on average and 6.9% of people over 54. Over the time, they will think about it as well.

Did you like the article?

Share it with your friends via favorite social media

Read more

In November 2023, Telegram’s audience reached 800 million monthly active users.  Thus, about one in […]

November 2023 surprised and delighted with a variety of gambling industry news! The most important: […]

Don’t miss the opportunity to attend the most exciting events of December 2023! On the […]

On 30-31 May, MAC’24 Conference will take place in Yerevan, Armenia. Tickets for MAC’24 Conference, […]

On 15-17 January, Affiliate Summit West 2024 will take place in Las Vegas. It is […]

Affiliate World Dubai is a two-day conference that will take place on 28-29 February 2024 […]

On 24-27 February in Portugal will be held TES Affiliate Conferences 2024, one of the […]

On 6-9 February, iGB AFFILIATE 2024 will take place in London. This is one of […]

On 6-9 February, London Affiliate Conference 2024 will take place in London. This is one […]

On 1-2 July 2024, SBEA+ (Sports Betting East Africa+) will take place at Kabira Country […]