Publication date: 06 Mar 2020
What photos work best on websites
Pictures of happy elderly people attract more users on various websites. Experts have concluded that a picture of a smiling elderly woman attracts more clients than any other picture.
More over:
- women are trusted more than men;
- older people are trusted more than younger people;
- smiling faces are more attractive than neutral face expressions;
- pictures of beautiful people get more views.
Clients also prefer pictures in which people are interacting with each other in some way.
- Elderly people have become more active internet users. In 2019, people aged 65 and above contributed the most to this tendency. The number of internet users in the 65+ age group grew from 26% to 36%. Among people aged 50 to 64 years, the share of internet users increased by 3% (66%).
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