Assessments From Yandex and Facebook

Assessments From Yandex and Facebook

Publication date: 11 September 2018

SQI instead of TIC

The Site Quality Index (SQI) is a new metric for website owners that will replace the Thematic Index of Citation (TIC) in “Yandex.Webmaster”. SQI and TIC take into account different aspects of quality. In particular, TIC used to assess a website’s authority basing on the number and the quality of links from other resources.  

SQI indicates how useful a website is for users. The indicator is calculated with an algorithm that uses information about a website received from Yandex services.

Citation is no longer seen as an indicator of website quality, Elena Pershina, the PR manager for Yandex services, stated. What is more important is how well a website meets the needs of users. Whether it is user-friendly and gives necessary information users have been searching for. The index will help website owners to assess their resources from this perspective, she explained.

The Site Quality Index will be available in “Yandex.Webmaster” from next week

Reputation Score from Facebook

Facebook has introduced a reputation score for users. The social network rates the trustworthiness of its users on a scale from zero to 1, Tessa Lyons, the product manager who is in charge of fighting misinformation, said.

It is, however, unclear what criteria Facebook measures to determine a user’s score, whether all users have scores and what the scores affect in particular.

The social network does not give any details in order to prevent malicious actors from trying to game the system, Lyons added.

Did you like the article?

Share it with your friends via favorite social media

Similar posts

Advertising on Facebook during COVID-19 outbreak

Advertising on Facebook during COVID-19 outbreak

In response to the coronavirus outbreak, Facebook has decided to send home all contract workers ...

Facebook is working on interactive formats

Facebook is working on interactive formats

New types of interactive mobile ads Facebook is rolling out new types of mobile ads ...

What’s new on Facebook?

What’s new on Facebook?

Advertisement of several brands in one block Facebook launched the advertisement of several brands in ...

Read more

Q3 2025 showed mixed results: nearly all major affiliate players faced declines in NDC* and …

iGaming Germany 2026 is the premier event for professionals in both online and retail gaming …

Affiliate marketing in 2026 is no longer about link tracking, but about strategy management. Modern …

In November and December of 2025, key changes in betting regulations in Russia include a …

In early 2026, the Russian betting market is expecting radical changes: a sharp increase in …

The start of 2026 could be a turning point for the Russian betting industry. Bookmakers …

Offshore iGaming licenses are gambling permits issued in jurisdictions with lenient regulations and simplified taxation, …

Today’s affiliate platforms are a strategic engine for business. Their role has expanded far beyond …

Modern affiliate platforms are not just reports but powerful growth tools responsible for attribution, analytics, …

Blocking social networks and services is a complex measure that states can implement for various …