Facebook is working on interactive formats

Publication date: 23 Sep 2019

New types of interactive mobile ads

Facebook is rolling out new types of mobile ads that allow users to interact in news feed.

 

  • Video poll ads: Advertisers can insert a poll question and two corresponding response options to a video ad. Such ads can be placed only in the Facebook mobile news feed. The number of characters is limited to 80 and 24 for the question and answers, respectively.
  • Augmented reality (AR) ads: AD ads allow users to try products using their camera. For instance, users can try on shades of lipstick to see what it would look like on their face and then share their photos or videos in Messenger or Stories.
  • Playable ads: Advertisers can also create a game specifically for mobile news feed. The tool is now available to all advertisers, not just gaming companies.

A service that will advise users on their outfit choices

Facebook will use artificial intelligence to help users dress up in a fashionable way. Fashion++ is a new service that advises how people can improve their outfit by adding or removing an item (scarf, bag, brooch), or changing something (tuck in a shirt, etc.). The AI is trained by being shown thousands of fashionable images. Fashion++ simply offers recommendations without pushing users into buying new garments.

Many other platforms use AI to offer users one or another product. For example, VKontakte is working on a technology for recognizing objects in photos and videos. That will help users find products they’d like to buy. Snapchat, in its turn, allows users to search Amazon by pointing their Snapchat camera at a physical product or barcode.

Did you like the article?

Share it with your friends via favorite social media

Read more

In November 2023, Telegram’s audience reached 800 million monthly active users.  Thus, about one in […]

November 2023 surprised and delighted with a variety of gambling industry news! The most important: […]

Don’t miss the opportunity to attend the most exciting events of December 2023! On the […]

On 30-31 May, MAC’24 Conference will take place in Yerevan, Armenia. Tickets for MAC’24 Conference, […]

On 15-17 January, Affiliate Summit West 2024 will take place in Las Vegas. It is […]

Affiliate World Dubai is a two-day conference that will take place on 28-29 February 2024 […]

On 24-27 February in Portugal will be held TES Affiliate Conferences 2024, one of the […]

On 6-9 February, iGB AFFILIATE 2024 will take place in London. This is one of […]

On 6-9 February, London Affiliate Conference 2024 will take place in London. This is one […]

On 1-2 July 2024, SBEA+ (Sports Betting East Africa+) will take place at Kabira Country […]