Media Buying: All About Trackers 2024

One of the key features of the Tracker is the use of Artificial Intelligence (AI) to distribute traffic. AI analyzes the effectiveness of different offers in real time and redirects traffic to the ones that convert the best, thus increasing the overall effectiveness of advertising campaigns. This feature greatly simplifies the optimization process and helps achieve better results without constant user intervention.

Our priority is to constantly develop new functionality and improve the old!

BeMob is a cloud-based tracking solution. This means that a media buyer does not need his own server with a paid license to install the tracker. All you need to do to get started is to register an account. In addition, the cloud tracker allows you to work with any traffic volume.

Another advantage of BeMob is providing the fastest and most reliable redirects in campaigns. Another advantage of BeMob is that it provides the fastest and most reliable redirects in campaigns. Thanks to the use of Amazon servers located all over the world, redirects occur without delay, regardless of the GEO.

All statistics are displayed in real time, i.e. as soon as the campaign is launched on the source. To analyze the statistics, there are convenient and detailed reports in the form of tables, “tree” and graphs.

BeMob provides a large number of rules for campaign management, allowing you to customize traffic distribution by country, device, ISP, etc. In addition, “smart rotations” allow you to customize traffic distribution between paths / landing pages / offers according to the desired scenario.

In BeMob, you can manage bot traffic using bot detection rules and any of the available filtering types: marking in statistics, redirecting to a specific link, or completely restricting bot traffic access to ad campaigns. Furthermore, BeMob can automatically track invalid traffic using IVT metrics: suspicious displays, frequent visits, fast clicks, etc.

This service is suitable for both novice and experienced media buyers, and even entire media buying teams. To get started, BeMob offers a free plan with no trial period.

Detailed documentation, quick start guides, and blog posts can be used to customize the tracker. BeMob also offers free onboarding sessions for people who want to learn all about basic tracker customization.

If questions arise, users can contact support via a special live chat available on the website and in each user’s account.

1. Click processing speed. The tracker has one of the best rates on the market (a lot depends on speed: conversion rates, ROI).
2. Binom can handle millions of clicks per day. The new version of Binom2 can handle up to 8 billion clicks per month, depending on the server capacity.
3. Frequent updates. Updates every 2-4 weeks, all of which can be tracked in the changelog on the website.
4. Fixed price and the opportunity to save up to 30% if you take a license in packages for 3-6-12 months.
5. Support. A very strong support team that solves almost all issues related to the tracker. Average support response time is 2 minutes.

BeMob offers a comprehensive set of tools for tracking, analyzing and managing advertising campaigns.

There are more than 50 metrics to analyze the effectiveness of advertising campaigns, as well as the ability to create your own metrics, manage the type of reports, add bookmarks or markers to the necessary data. Users can also share their reports without giving access to their account.

Custom conversions can be set up to track various types of conversions (registration, deposit, purchase). Statistics on such conversions are separated and displayed in the appropriate columns.

BeMob allows you to combat not only bot traffic, but also SPY services. To secure landing pages and limit access to their code, BeMob offers a special protection script, the key to which is individual for each account.

To work with sources such as Google Ads, Bing Ads, Facebook*, etc., BeMob provides a special pixel for tracking without redirect. This feature helps to avoid redirects to the tracker and send traffic directly to the landing page. 

Using BeMob, you can also set up API integration with the traffic source, which lets you automatically track traffic costs and avoid manual cost updates. You can also send conversion data to Facebook via the API.

To streamline the work of entire teams, you can create roles: admins and users. With multi-user access, the account owner has the ability to prohibit/allow certain actions, hide necessary data, differentiate work with the help of workspaces, and much more.

*Facebook is owned by Meta Corporation, which is recognized as extremist in Russia. The service is blocked by court order.

The Peerclick Tracker is equipped with a system of triggers and notifications that allow to automate the process of optimizing advertising campaigns.

Users can customize the conditions under which certain actions are activated, such as redirecting traffic, changing rates or sending notifications.

This enables rapid response to changes in campaign performance and increases the overall profitability of advertising activities.

Triggers are available, signals will be added!