Who earned more from online ads?

Publication date: 30 Oct 2018

Google’s ad revenue up 20%
Google’s quarterly revenue amounted to USD 33.6 billion (+22%). Paid clicks increased 62% from a year ago, while CPC (cost per click) declined 28%. According to Alphabet and Google CFO Ruth Porat, the revenue growth came mainly from mobile search, YouTube and desktop search.

Yandex vs Mail.Ru Group: Q3 ad revenue growth
Yandex Q3 2018 financial report showed that online advertising revenues grew 18% year-on-year to RUB 25.9 billion. Online advertising revenues generate 80% of total revenues and include revenues derived from advertising both on Yandex properties and its network member websites.
One of Yandex’s competitors Mail.Ru Group earlier reported that its advertising revenues gained 38% to RUB 7.7 billion in the third quarter.
Paid clicks on Yandex properties and its network member websites rose 13% compared to Q3 2017. Excluding Yandex.Market, paid clicks were up 22%. Average cost per click grew 5% (2% excluding Yandex.Market).

Twitter’s ad revenue growth beats forecasts
Twitter’s Q3 revenue was up 29% to USD 758 million, exceeding analysts forecasts by 8%. Video advertising makes up over half of its advertising revenues. One of the most popular formats among advertisers is the “Video Website Card” format, which enables them to connect their video ads to websites.
The company released a strong report even despite a 9 million loss in the number of users. It has been the biggest drop ever, and now Twitter has 326 million monthly active users.

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