How to work with Telegram’s new platform called Nativity?

Publication date: 02 Mar 2023

Telegram announced the launch of a new automated advertising platform named Nativity. The new service allows working in compliance with the law on labelling advertising in Russia: an advertising campaign includes receiving a token and generating a report.

Payment is made according to the CPV (Cost per View) model, i.e., not per placement or number of impressions, but per view of the ad.

Currently there are over 2000 channels with new channels filtered for the presence of bots and cheats. Among the Nativity offers is placement in News & Politics, Author’s Top Channels, Business & Management, Finance & Investments. Targeting of the audience is carried out on 75 segments.

Detailed and end-to-end analytics make it possible to evaluate the effectiveness of channels and placements, as well as provide a forecast of coverage and cost. 

In addition to independent advertising campaign management, the Telegram platform offers a free service for personal support and the formation of the full cycle of the advertising campaign.

How to place ads in Telegram channels with Nativity?

  1.     Register on the platform or apply for personal maintenance.
  2.     Choose your ad campaign parameters: budget and bids, views, targeting.
  3.     Upload a creative to get a token or make a request to the consideration of communication. 
  4.     Get an invoice, media plan and electronic document management (EDM) agreement in your personal account.
  5.     Run a CPV ad campaign.

Advertisers and representatives of advertising agencies can get access to the new Telegram advertising platform through their personal manager from January 17.  

Telegram advertising: self-targeting

In the spring of 2023, Nativity launched an advertising office with self-targeting capabilities. This will allow advertisers to choose an audience among verified channels. The ad campaign has all the tools needed for effective promotion: the ability to analyze audience volumes, select the desired targeting and set targeting metrics for them, set click-through rates and predict campaign results. Targeting across 80 criteria, from GEO to targeting, is now available in Nativity. The platform’s algorithms will help select the optimal CPV metrics for a given targeting.

Did you like the article?

Share it with your friends via favorite social media

SUBSCRIBE Enter your email to get
weekly news

    Read more

    What are 3SNET’s Gambling Reviews? This is full and detailed information about gambling and betting […]

    About the 24 Hours of Le Mans The 24 Hours of Le Mans is the […]

    The 10th anniversary of the Maryland conference on problem gambling will happen on 16 June. […]

    The NCPG Digital Symposium on Gambling Addiction and Responsible Gambling 2023 will happen on 14-15 […]

    Bridge The Gap international conference, dedicated to innovations in marketing and advertising, will run on […]

    On 21-22 June, iGaming NEXT: Valletta, the largest event in the online gambling industry, will […]

    The iGaming Club Malta, the largest online gambling event in Malta, will happen on 21-22 […]

    The AffPapa iGaming Awards, one of the most significant events in the online casino industry, […]

    The Problem Gambling Network of Ohio CPGC 2023 Gambling Symposium, the largest conference on problem […]

    Portugal is a country with a long experience in regulating gambling. Many years ago, the […]