How to Direct Traffic to Gambling and Betting in Autumn 2024: Trends, Geos, Sources

Publication date: 22 Aug 2024

Meet the autumn in full readiness! The 3SNET CPA network has prepared for you everything you need to know in advance to direct traffic to gambling and betting as effectively as possible.

We’ve also interviewed experts from popular iGaming brands. Which GEOs are in demand for Autumn 2024? Have new and promising ones emerged? How are the sources evolving?

Don’t waste time, study and use them boldly!

 Which GEOs are in demand for Autumn 2024?

Our bets on Africa did not perform as well as we would have liked over the summer. The market became very overheated, while the opportunities for local players remained the same. Regulators have a very strong influence: without a license and the ability to connect payment services, there’s no conversion.

Remember that in every African country there are a few large, legacy offline players and many small online bookmakers with minimal budgets and limited integration capabilities. It’s quite difficult to find a local product with uncap and wide GEO coverage. Nevertheless, we are working for you and we will surprise you soon!

According to Yesplay experts, the local license has its own limitations. However, compared to other countries, South Africa is quite loyal to GEO advertising and marketing.

“The number of products available on the regulated market in South Africa is limited (compared to offshore), but the trend looks very positive and new operators are discovering the regulated market in SA by obtaining local licences. This opens up new opportunities to promote iGaming products in the South African market. A little insight for those interested: Habanero is the most popular and well-known provider in South Africa, followed by BetGames,” explains Yesplay.

•       And a bonus for the hot autumn: an exclusive from 3SNET on YesPlay’s Bonanza landing page!  A super popular slot in South Africa and great conditions! Don’t miss your chance!  

4RABET will also be active in Africa this autumn. The main focus will be on Zambia, Rwanda, Uganda and Congo. According to the 4RABET brand representatives, the reasons why these countries will definitely grow are the trend for sports, the development of the countries every year, the increasing internet penetration and the emergence of new opportunities.

Brazil is still rich in capping and budgets, but the regulators are getting closer. Competition has made betting less than favourable, but this GEO is still doing well in terms of volume. August 20th is the last day to apply for a Brazilian license. Finally, 24 operators applied: 7games.bet, Aposta Ganha, Bet365, Betano, Betfair, Betsson, Big Brazil, BRAZINO777, EstrelaBet, F12 Bet, GaleraBet, Gamewiz Brasil, HiperBet , KTO, Novibet, NSX (for the brands Betnacional, Mr.Jack Bet and Pagbet), Reals, Rei do Pitaco, SeguroBet, Sportingbet, SportyBet, SuperBet.Having a license means restrictions on brand advertising and cross-branding. In a competitive environment this can make a product uncompetitive when promoting an offer, as shared keys give a worse conversion rate. To date, Betano, Superbet and Rei do Pitaco, Sportingbet and Big Brazil have applied for a Brazilian license. But we believe that the offshore offers will remain. They have already managed to finalize the product, improve the localization and connect the necessary local payment gateways!

However, despite some difficulties, Blaze managers agree that Brazil is the most promising at the moment. Other countries in the region – Mexico, Peru, Chile – are also doing well, but still not as well as Brazil.

Some US states have closed their doors and are not accepting traffic. These are not good signs. However, with the legislative chaos in the US, the situation may change in the near future. By the end of 2024, the National Council of Legislators from Gaming States (NCLGS) will present a unified gaming regulation for all states. Of course, the emergence of a single regulator and global changes will take time, but amidst interesting prospects, something will get worse or better in the near future. We remind you that clear regulation means playing by clear rules on the one hand, and new restrictions and prohibitions on the other.

•       Genesysone/Graphite Affiliate Program representatives confirm that the USA remains the top GEO for Autumn 2024, and you should bet on it!

What other GEOs are worth focusing on in Autumn 2024?

According to Neataffiliates, Turkey and India continue to be the most sought-after GEOs. These markets are trending due to their large and active player bases.

4RABET analysts also agree with India: “The payment storm that we had in late spring and early summer is gradually dissipating. The quality and stability of conversions are improving. India is a great prospect, there is enough traffic for everyone for many years to come!

Close attention is still paid to traffic from Russia and the CIS countries.

“Everything is the same: we work with what is available in Russia,” says PARI Senior Affiliate Manager Dmitry Prikhodko.

Vavada Affiliate Manager Ksenia also confirms this: “The CIS countries – Kazakhstan, Uzbekistan, Azerbaijan – are still in demand this autumn.

Fonbet experts agree: “CIS is a classic, stability and understanding. We’ll continue to work on these markets and in these countries where we’ve been present for a long time: Russia, Belarus and Kazakhstan. We keep a close eye on changes in the legislation that regulates both the betting and entertainment industries, as well as advertising. This allows us to react quickly to meet all requirements”.

“Europe is also important, especially Poland, Hungary, Croatia, Bulgaria and Greece“, – continues the representative of the Vavada brand.

The head of the affiliate department at OMG Partners is looking forward to European traffic.

Matt: “In autumn we want to receive traffic from Norway, Sweden, Denmark, DACH (Germany, Austria, Switzerland), Italy!”

The OMG experts name several other GEOs whose traffic they are “particularly keen” to receive – Israel, Canada, New Zealand, Australia.

*From 3SNET: New Zealand is ready to legalize betting and gambling by 2026! Stay tuned!

Which traffic sources will be relevant in the autumn?

How will betting and gambling sources develop? Which will be a priority this autumn?

SEO is still the top priority for the 4RABET brand. As the betting company’s analysts point out, despite the excitement of the updates, search traffic is the best and will remain so. Google SEO – everything is also going well”.

“Pay-Per-Click (PPC) and SEO remain reliable and promising channels, consistently performing well and effectively targeting specific user segments,” Neataffiliates experts explain.

A Vavada affiliate manager also confirms: “SEO is the most important source, especially in countries where we are well known. In less popular GEOs, streamers bring great results”.

Blaze managers cite PPC, SEO and ASO as the highest quality sources.

The Genesysone/Graphite affiliate program has the same opinion: “The highest quality is SEO, and PPC also gives high quality players.  Email and social media give great high volume but lower quality”.

Matt from OMG said: “With PPC sources struggling after the Google updates, SEO, social, in-app and programmatic sources have become much more important.”

The experts at 4RABET continue: “Facebook* remains another source that is performing well. However, in the autumn we expect a possible slowdown due to the elections. There may be problems with launches, we advise you to take this into account”.

The Neataffiliates affiliate program is also gaining significant momentum on Meta (Facebook, Instagram)*, especially in terms of reaching a wider and younger audience.

Another thing 4RABET has going for it is PWA apps on India or other Tier-3 countries. They have become a great replacement for Google Play apps, where the quality of traffic is no longer the same and the bets are mostly already smaller.

“IOS offers good quality and volume with Facebook* or ASO,” added 4RABET.

Russian bookmaker PARI misses ASO traffic. We all miss it! “The alternatives to ASO traffic are SEO, SMS newsletters, Telegram feeds and Yandex Direct,” explains senior affiliate manager Dmitry Prikhodko.

Fonbet’s priority sources are SEO, ASO, PPC! “We are watching the situation and the development of events with Youtube slowdown with interest”, – noted the representatives of the bookmaker. No way without SEO, ASO!  “Classic traffic sources have always been, are and will be in priority. Even fb+apps show good results from experienced teams, although it is considered far from being a targeted type of traffic”, – explained in Yesplay.

The company representatives also shared their experiences: “We try to diversify our sources and like to test unusual links. TikTok UBT has proved to be very cool, but it is quite difficult to scale. Obviously, mobile traffic dominates and that’s where the focus is, but we’re not abandoning desktops.

*Meta is recognized as extremist. Social networks Facebook and Instagram are blocked in Russia by court order.

Where to direct betting traffic in the autumn?

What major betting events are expected in the autumn? Will advertisers run promotions for these events?  

PARI expert Dmitry Prikhodko, Senior Affiliate Manager: “In autumn 2024, we expect the return of European football championships and leagues, as well as esports events such as The International in Dota 2, BLAST series tournaments in CS2, which we are a partner of. We should also pay attention to the KHL and NHL tournaments, where we have seen satisfactory business indicators in terms of turnover and profit.

We will definitely distribute advertising materials and promotions for all major tournaments”.

BC Fonbet representatives told about their important list: “In autumn, European football championships and club tournaments under the auspices of UEFA begin. Traditionally, there is a great interest in these events among sports viewers and fans. In addition, the format of some competitions (Champions League) is changing. It is not yet clear how this will affect the interest of the potential target audience. In Russia, for example, the rights to UEFA tournaments have been acquired by an online platform, so you have to subscribe. All these changes may affect the general trend of watching tournaments in different ways.

The biggest demand will be for European football tournaments and the League of Nations in Kazakhstan. The country’s national team came close to qualifying for the Euros. They can do well in the league now that they have a new coach. And clubs from Kazakhstan are playing in European tournaments. Soon we will know the final list and opponents.

We are also sure that there will be a lot of excitement in Russia, Belarus and Kazakhstan around the start of the KHL Fonbet Championship. There are teams from all three countries. Dynamo Minsk are undergoing changes and have an ambitious and star-studded squad, while Barys will certainly be looking to return to the play-offs.

We also await the names of all the participants in the tennis finals. Russia, Belarus and Kazakhstan have strong athletes who have every chance to be there and fight for victory.

“Premier League, Ice Hockey and Horse Racing are sports that we will definitely be focusing on more,” added Matt, Head of Affiliates from OMG Partners. 

•       We would like to remind you that it is convenient to keep track of the dates of competitions in order to plan your advertising campaign in advance in the Sporting Events Calendar on 3S.INFO!

Autumn Gambling: which games to pay attention to?

What new games and slots are gaining in popularity? Or are “oldies” still relevant?

Fonbet’s analytical department follows this trend. According to the experts, new games appear in the gambling industry from time to time, but at the top are all the classics:

• Gates of Olympus;
• The Dog House;
• Zeus vs Hades – Gods of War;
• Sweet Bonanza;
• Mad Monkey.

Genesysone/Graphite provided their ranking of the most popular slots:

• Wheel Big Winner Millionaires;
• Legends Of Football;
• Dice Breaker;
• Champions Of Olympiah;
• Winning Waterfall;
• Vegas Triple Pay Spin ‘n’ Win;
• Heist: Diamond Edition;
• Basketball Bonanza;
• Mega Deep Video Slot.

Vavada’s affiliate department told us about their trends: “If before everyone liked volatile games with high potential, now the preference is for medium volatile games, where x100-200 falls more often, but x1000 also appears rarely. Cash Link Express: Hold & Win and Hot Money Slot have been on the market for a long time and show good results. Area 69 is basically a reskin of the Dork Unit game, but less volatile. Total bets are 50% higher than in Dork Unit.

“In certain markets crash games are becoming more popular, while in others it’s the classics like Book of Dead that still dominate the market,” added Matt, Head of Affiliates from OMG Partners.

Autumn is just around the corner! These are new opportunities to direct traffic to betting and gaming with high profits! You’ve got useful information, use it! Connect, send and drive traffic! From theory to practice. A special TOP of offers from our experts and other 3SNET advertisers.