How to promote a community on VK?

Publication date: 07 Feb 2023

VK Advertising has unveiled new tools for effective community promotion. In addition to increasing the number of subscribers, they will also help boost the number of likes and comments on posts.

New algorithms optimise ad impressions, which will reduce the cost of a targeted action by 70%.

Four promotion options are available: to attract new subscribers, to get more messages, to increase the number of orders and to get more reactions.

All you need to do to create a universal ad or a promotional video is to upload a text and an image (video). VK Advertising adjusts materials for projects.

The advertiser should specify either the maximum amount for the advertising campaign or the required target. No extra configuration of VK Advertising is required, the tools work automatically. Moreover, the new algorithm analyzes the effectiveness of the ad campaign, adjusts promotion and budget expenditures.

How to promote VKontakte communities

Community creation and promotion is available from the ad account.

  1. Select “Campaigns” in the menu of the advertising account, then “Create” and generate the “Community VKontakte”.
  2. In the “Promotional Community ” field, enter or select a link from the drop-down list.
  3. You need to select the target: “Join Community”, “Write to Community”, “Buy Products and Services”, “Increase Engagement”.
  4. Set up the campaign: specify budget, targeting and timing.
  5. Create an ad or specify the post you want to promote.
  6. Launch the advertisement.
  • It is now possible to withdraw income on monetization in Zen through the VK Pay payment service.  For this purpose, authors need to enter “Studio” and specify their VK ID in the “Monetization” section. The money will be transferred to the account linked to this account. This method of withdrawal is currently available only for residents of the Russian Federation.

Another tool to increase activity and audience engagement appeared in VK Advertising in early 2023. Mobile app owners will be able to use retargeting to spread the word about promotions and special offers, to remind those who have not yet used or have deleted their app. To launch the tool, link your mobile app to the tracker and add it to VK Advertising. Afterwards, set up an ad campaign by selecting the “Involvement of existing users” type. The ad campaign can be optimized for an event: purchase and subscription.

Did you like the article?

Share it with your friends via favorite social media

SUBSCRIBE Enter your email to get
weekly news

    Read more

    Portugal is a country with a long experience in regulating gambling. Many years ago, the […]

    In March 2023, a new object for promotion appeared in VK Ads. Users can now […]

    Out of hundreds of news items, we’ve selected the most important and interesting ones about […]

    ProTraffic Gambling Days, the first gambling and betting show conference, will take place on 13 […]

    TikTok is one of the big services for creating short videos. The ByteDance company launched […]

    By 2027, the size of the online gambling market will increase by $150.5 billion, an […]

    In March 2023, Ukrainian authorities approved a package of sanctions against 120 individuals and 287 […]

    In February, Telegram developers fixed more than 400 different flaws in its apps for various […]

    Russia is constantly developing amendments to existing laws or creating new ones. Every draft law […]

    One of the main drivers of the entire global online gambling market is the penetration […]