How to promote betting and gambling on LinkedIn?

Publication date: 22 Nov 2022

LinkedIn, the business social network, was launched in 2002 and according to the service itself has 850 million registered users as of November 2022.  LinkedIn now offers a platform, tools and audience to fully unleash creativity and generate creatives to engage users.

  • LinkedIn has been blocked in Russia since 2016. The service is one of the top five popular social networks in South Africa and Uzbekistan.

The platform’s team has published some useful tips on creating and promoting posts that will get users to take the necessary action.

Start with the basics – create a content strategy.

  1.     One of the easiest ways to get ahead of the competition is to commit to documenting your content strategy. LinkedIn’s content strategy should include goals, tactics and methods for measuring success.
  2.     Even when you’ve created a content strategy and started working with it, it’s a good idea to take a step back and reassess what you’re working with. A content audit helps to analyze your existing resources, your strengths and gaps, and identify the best opportunities to reuse or repurpose content.

To attract clients, content on LinkedIn should meet the following criteria: 

  • both informative (intelligent) and engaging;
  • using a more human, i.e., less formal tone;
  • to contain provocative ideas that challenge existing assumptions;
  • to have in-depth subject knowledge on specialized topics;
  • to include third-party analysis from other credible sources;
  • to focus on current trends that could affect the industry in question.

What LinkedIn formats to choose to promote betting and gambling?

LinkedIn offers guidance on how to choose promotional items and get the most out of your next campaign.

LinkedIn How to promote betting gambling 3snet formats en

LinkedIn staff have also produced a recommendation, based on their own statistics, on which format to choose depending on the purpose of the postings.

Which LinkedIn ad format to choose to achieve goals?

LinkedIn How to promote betting gambling 3snet formats 1 en

Follow the recommendations, choose formats, generate creatives and launch successful advertising campaigns on LinkedIn!

 

Did you like the article?

Share it with your friends via favorite social media

Read more

Do you have Wi-Fi? Perhaps one of the most common questions heard today in modern …

So many interesting things happened in gambling and betting in October 2024!  On 3S.INFO we’ve …

In 2024, Google has made several significant updates that affect the traffic attraction and promotion …

The mobile application market is one of the fastest growing industries in the media content …

November 2024 will be very interesting for the betting promotion! Sports fans can look forward …

All over the world, gambling is closely monitored by official authorities. In some countries, all …

The Russian gambling market, which currently exists in the form of legal gambling zones, shows …

The choice of a bookmaker is faced by everyone who wants to bet on sports. …

The gambling market sphere is wide, dynamic and offers a perspective for working with the …

Fierce competition is forcing bookmakers to constantly develop and offer more complex and detailed betting …