Fraudsters choose Africa and Asia

Publication date: 06 Aug 2019

In the first six months of 2019, app marketers lost $2.3 billion in ad spend due to fraudulent activities, a study by AppsFlyer, a provider of mobile attribution, showed.  Experts analyzed non-organic app installs—downloads stemming from promotional activity. The loss of money was the result of fraudulent installs, including downloads performed by bots.

Finance apps suffered the biggest financial losses of $750 million in January-June 2019. This is due to the fact that finance apps have high cost-per-installs (CPIs). Shopping and business apps were also hit: in these verticals, fraudulent installs cost marketers $370 mln and $230 mln, respectively.

App install fraud rate in Russia was 9.4% in the second quarter that is a relatively low rate on the global scale. Fraudsters tend to target high-growth developing markets with low CPIs but large population: India (36.8% fraud rate), Nigeria (32.8%), and Brazil (26.9%).

On the whole, the global rate of app install fraud grew from 16.6% in January 2019 to 22.6% in June 2019 with a slight decline in spring. AppsFlyer explains the growth by the fact that fraudsters started adapting to protection measures quicker: now it takes them only up to three days compared to one to two months in 2018.

Fake in-app purchases surged tenfold to 2.1% of all in-app purchases in Q2 from the prior quarter. Hardcore games vertical suffered the most: here fake purchases amounted to 15.9% by the end of Q2. Finance and casino apps were also targets for fake purchases with respective rates of 7.2% and 4.4%.

Fraudulent activities vary depending on the type of OS, with fake installs being the most popular type of fraud on Android. Apple’s iOS is far less vulnerable in this respect. As for Apple devices, most fraudulent activities were connected with attribution, i.e. analysis of user actions related to an app.

Понравилась статья?

Поделись с друзьями в любимой соцсети

SUBSCRIBE US Enter your email to get
weekly news

    Read more

    About the FEI World Equestrian Games The World Equestrian Games is the world’s largest international […]

    About the Bahrain Grand Prix The Bahrain Grand Prix is a round of the Formula […]

    About the Tour of Spain The Vuelta a España (the Tour of Spain) is a […]

    About the European Summer Sports Championships The European Championships is a summer sports event that […]

    About the Australian Grand Prix The Australian Grand Prix is a round of the Formula […]

    About the Saudi Arabian Grand Prix The Saudi Arabian Grand Prix is one of the […]

    About the Hungarian Grand Prix The Hungarian Grand Prix is a round of the Formula […]

    About the British Grand Prix The British Grand Prix is a round of the Formula […]

    About the Austrian Grand Prix The Austrian Grand Prix is a round of the Formula […]

    About the French Grand Prix The French Grand Prix is a round of the Formula […]