Payment models in affiliate marketing

Last Updated: 5 december 2024

Payment models in affiliate marketing are schemes of a monetary relationship between an advertiser and an affiliate. The affiliate provides the type of traffic required by the advertiser and receives a remuneration for each new user who commits a certain action.

• CPA (Cost per Action) is a payment scheme in which an affiliate is rewarded for the action of a new user.
• CPL (Cost per Lead) is a payment scheme in which an affiliate commission is paid for each lead submitted by an affiliate.
• RS (RevShare) is a payment model where an affiliate receives a constant percentage of profits.
• CPI (Cost per Install) refers to a scheme in which an affiliate commission is paid for each installation of an application or software.
• CPM (Cost per Mille) is a payment scheme where affiliate commission is paid per 1,000 impressions.
• CPS (Cost Per Salle) means a reward for paid orders. It may also be referred to as Pay-per-Sale or PPS.

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