How to Direct Traffic to Online Betting and Gambling in Bangladesh?

Bangladesh how-to-promote-online-betting-and-gambling 3SNET en

Publication date: 12 Dec 2024

Despite the official ban, a variety of gambling games are actively developing in Bangladesh. This is due to a huge audience willing to bet on sports and play in online casinos on a daily basis. In a new 3S.INFO review, we will tell you how to deliver traffic to online betting and gambling in Bangladesh.

How is gambling regulated in Bangladesh?

Bangladesh officially allows some forms of gambling.

The current legislation in the country has been in place for a very long time. The ‘Public Gambling Act’, enacted in 1867, prohibits public gambling and the maintenance of joint gambling houses. This document is still the main piece of legislation regulating betting and gambling in the country.

However, current legislation does not explicitly prohibit casinos and betting shops.

Sweepstakes (horse racing) are permitted in Bangladesh. They are conducted offline on the day of the event and only with the personal presence of the user at the racecourse.
State lotteries are legal in the country.

To restrict offshore gambling in Bangladesh, local police are guided by the Digital Internet Safety Act, which was passed in 2018. As illegal gambling activities can be linked to criminal money-making, the operation of offshore sites can be likened to fraud. As a result, the penalties for those running illegal casinos and BCs for Bangladeshi residents may include

Any person found to have engaged in fraudulent activities through digital or electronic means may be imprisoned (up to 5 years for a first conviction and up to 7 years for a repeat offence).
A person who conducts electronic transactions using electronic and digital means or a company that provides financial services without a license is also guilty and liable to imprisonment or a fine. Furthermore, this can apply to any transaction that has not been approved at a legal level or by Bangladesh Bank, including any cryptocurrency transactions.

How are illegal gambling and betting sites blocked in Bangladesh?

The Bangladesh Telecommunication Regulatory Commission (BTRC) blocks betting or casino websites that offer their services to Bangladeshis.

It requires ISPs to block access to gambling-related websites. This is achieved by filtering IP addresses, domain names (DNS) and blocking access through deep packet inspection (DPI) technologies.

According to Emdadul Hoque, general secretary of the Internet Service Provider Association of Bangladesh (ISPAB), it takes several hours to block a single website because of the technical difficulties involved. Meanwhile, according to the BTRC, 176 illegal betting and gambling websites were blocked in one month in November 2024. On 24 September 2024, Posts and Telecommunications Minister Mustafa Jabbar said that 6,000 gambling websites had been permanently blocked.

In addition, the BTRC maintains domain blacklists, which are updated regularly and include the addresses of gambling websites. These domains are blocked at the DNS server level, making them inaccessible to users in Bangladesh.

In addition, the authorities are putting pressure on mobile operators to restrict access to website addresses that may be associated with gambling.

How much money is generated by gambling in Bangladesh?

According to Statista, the online gambling market in the region is expected to generate a profit of $62.14 million by the end of 2024. With a projected compound annual growth rate (CAGR 2024-2027) of 9.11%, the market will be worth $80.72 million by 2027.

Statistics provided by Blask and NEXT.io show that 54 million players were registered on the Blask Index in June 2024. As a result, the Blask Index generated $133 million in estimated gross gaming revenue (eGGR) from 1.7 million estimated first-time depositors (eFTD). This influx of users was attributed to the participation of the Bangladesh team in the Men’s T20 Cricket World Cup and the large number of bets placed on their victory. In general, betting on sport, and cricket in particular, is a traditional story for the locals as it is one of the national sports. Read on to find out which sports are particularly popular with Bangladeshis.

How to promote betting and gambling in Bangladesh?

As there is no official online betting and gambling in Bangladesh, there are no rules restricting its advertising.

What are the ways to attract residents to casinos and betting sites?

The People’s Republic of Bangladesh is located in South Asia. According to the World Population Review, it is one of the most densely populated countries in the world with a population of 174,382 million.

The largest cities are the capital Dhaka (10.4 million), Chittagong (3.92 million), Khulna (1.4 million) and Rajshahi (700 thousand).
Bengali is the official language, spoken by 98% of the population. English, Hindi and Arabic are spoken by the remaining 2%.
The official currency is the Bangladeshi taka (BDT).
The republic is recognized as one of the poorest in Asia, with 60% of the population living below the poverty line.
Bangladesh is a mono-ethnic state: 98% are Bengali. About 89% are Muslim and 10% Hindu.
Internet is known and used by no more than 15% of the population, or about 25 million people. 4G, LTE are most commonly used. In terms of mobile internet usage (tablets and smartphones), Bangladesh ranks 89th with a download speed of 27.08 Mbps. (Worlddata.info data).

Statista predicts that the number of users addicted to online gaming in Bangladesh will grow to 20.5 million by 2027, with an average revenue per user (ARPU) of approximately $3.64 in 2024. This directly describes this GEO as a promising destination for the gambling and betting vertical.

What casino games do locals play in Bangladesh?

Like players in other countries, locals prefer a variety of online casino games despite the country’s legal gambling restrictions. Many are interested in quick and easy games with simple rules and game mechanics. This allows them to get started easily and win quickly.

Which sports are popular in Bangladesh?

Bangladeshi punters like to bet on cricket (Cricket World Cup, Tests, ODIs, T20), football (English Premier League, UEFA Champions League), tennis (Wimbledon, US Open, French Open, Australian Open), horse racing (Melbourne Cup or Kentucky Derby), esports (Dota 2, League of Legends, Counter-Strike: Global Offensive).

It is convenient to follow the start of major sporting events to choose an offer and set up an advertising campaign via the 3SNET Sporting Events Calendar.

A traditional sport in Bangladeshi culture is Kabaddi, a contact sport that originated in India. The Bangabandhu Cup, an international kabaddi tournament, is one of the most prestigious sporting events in this field. It is held periodically with the participation of different Asian countries.

One of the most popular sports in Bangladesh is cricket, which has gained national fame. The main events are the Bangladesh Cricket League (to be held on 7 February 2025) and the Dhaka Premier Division Cricket League (from 30 December 2024 to 7 February 2025).

Football is also quite popular among the local population. It is fully regulated by the Bangladesh Football Federation (BFF). There are several football clubs and leagues in the region. In addition, local clubs actively compete in national and regional championships, which are widely broadcast on all local channels and news.

Some of the most popular events are Bangladesh Premier League, Bangladesh Championship League, Dhaka Senior Division Football League, Bangladesh Pioneer Football League.

Volleyball is very popular among the younger population, such as school and college students. There are regional competitions as well as national teams (men and women) participating in international matches.

Field hockey is another prominent sport in Bangladesh. The national field hockey team competes in international tournaments such as the Hockey Champions Trophy Bangladesh.

In addition, badminton, tennis, boxing, chess and martial arts (karate and boxing) are also popular sports to bet on among the locals. Competitions and tournaments in these sports are also held locally in the region and broadcast in the media.

What payment methods are available in Bangladesh?

Most international payment systems operate in the country: Visa and Mastercard, Skrill, PayPal, Neteller.

Many local digital wallets and payment systems are available in Bangladesh: bKash, Sure Cash, Payoneer, Dhaka WASA and DBBL Mobile Banking, Nagad.

Bkash is one of the most popular mobile payment services in the region. It allows customers to send and receive money using their mobile phones. In fact, it is one of the most popular mobile payment services, used by over 22% of Bangladeshis (Spy Metrics).
Sure Cash is a reliable payment system used by many businesses and individuals to send and receive money via their mobile phones.
DBBL mobile banking, better known as Dutch Bangla Bank Rocket, is also an important payment method in Bangladesh. It is state-owned and one of the first major banks to offer banking services in Bangladesh.

In 2017, Bangladesh introduced a complete ban on the use of cryptocurrencies. In the view of the local currency, it is a means of money laundering for illegal payments. According to local legislation, the possession and use of digital currencies is punishable by up to 12 years in prison.

In addition, there are several major mobile operators operating in the area: Grameenphone (84.83 million users), Banglalink (nearly 2.2 million), Robi (49 million) and Teletalk (4.5 million).

What betting and gambling creatives are used in Bangladesh?

As usual, local indicators of wealth and success must be used to attract players from Bangladesh. Bangladeshis are eager to acquire luxury properties in major cities such as Dhaka or Chittagong, as well as on the coast. These can be houses, flats or land. Likewise, good cars (Toyota Land Cruiser, Toyota Prado, Toyota Camry, Honda Civic, Honda CR-V and BMW 5 Series, BMW X5) are also highly valued in Bangladesh. Moreover, luxury goods, especially those made of gold and decorated with diamonds and other precious stones, are an important part of Bangladesh’s luxury culture. Many wealthy people have exclusive collections of jewellery, including bracelets, necklaces and rings from famous brands. This can also include premium watches from global brands (Rolex, Patek Philippe, Omega, Tag Heuer), designer clothes from top boutiques, high-end alcoholic beverages, gadgets, antiques and luxury yachts.
Use of famous sportsmen in creative for online bookmakers: Cricket – Tamim Iqbal, Shakib Alhassan, Abdul Razzaq, Mohammad Rohak, Football – Kazi Salahuddin, Sheikh Mohammad Aslam, Ashraf Uddin Ahmed Chunnu, Kabaddi – Mohammad Arduzzaman Munshi, Mohammad Zakir Hossain, Mohammad Ziaur Rahman.
The majority of Bangladeshis are Muslim. Gambling activities are minimized during religious holidays: the month of Ramadan, which ends with all kinds of festivals and celebrations during Eid al-Fitr (the holiday marking the end of Ramadan). The most important festival for Bangladeshi Hindus is Durga Puja (Dashami). All kinds of celebrations and religious rituals take place over ten days.
Official holidays when locals have the day off include New Year’s Day (January 1), Heroes’ Day / Ekushe or Omor Ekushe (February 21), Independence Day (March 26), Labour Day (May 1), National Day of Mourning (August 15), Revolution Day (November 7), Victory Day / Bijoy Dibosh (December 16).

What are the most popular traffic sources in Bangladesh?

According to StatCounter, the most popular traffic sources for November 2024 are

Social Media: Facebook* (90.1%), YouTube (5.22%), Twitter/X (1.61%), Instagram* (1.35%), Pinterest (0.58%).
Search engines: Google (97.37%), Bing (1.8%), DuckDuckGo (0.35%).

62.87% of users access the internet via mobile devices. The most popular mobile device models are Xiaomi (19.84%), Samsung (17.64%), Vivo (12.8%), Realme (10.41%), Oppo (8.99%).

(Facebook and Instagram are blocked in Russia by court order).

The online gambling market in Bangladesh is showing strong growth. This is fuelled not only by one of the largest audiences in the world, but also by increased access to high-speed internet. It’s the right time to take advantage of the opportunities, choose the best offers from casinos and bookmakers in Bangladesh on 3SNET, get connected and drive traffic!

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